Case Study
Absolute Aromas
Absolute Aromas founded in the United Kingdom, is a 25 year old Aromatherapy brand that specialises in a range of high quality Organic and Non-Organic Essential & Carrier Oils and Diffusers. A leading name in the Aromatherapy and Skincare industry, with a diverse range of 250+ ASINs, Absolute Aromas was doing an average 75,000 GBP of monthly sales on Amazon.
Campaign
eCommerce - UK
Industry
Aromatherapy & Skincare
Key Growth Levers
Amazon Marketing Services (UK - Seller Central & Vendor Central)
12 months In, Here Were Our Results
Here's How We Did It!
Key Challenges
Absolute Aromas approached us with a complex challenge. They had achieved moderate success on Amazon UK with ~£75K in monthly sales but were struggling with the scalability and profitability of their 250+ ASINs. Their existing campaign structure, consisting of over 100 campaigns, was not optimized for growth, leading to inefficient ad spending and inconsistent sales performance.
Approach
- Comprehensive Audit
We began with a meticulous audit of each of their 100+ campaigns. By analyzing performance data, we identified high-performing targets and areas with scaling potential. This granular approach allowed us to understand the nuances of each campaign and its contribution to overall sales.
- Data-Driven Restructuring
Based on our insights, we overhauled the ad account structure, focusing on improving ROAS and scalability. We implemented data-driven changes that involved refining targeting strategies, optimizing bid management, and creatively restructuring campaigns to align more closely with consumer behavior and market trends.
Impact
The brand witnessed substantial growth in both revenue and profitability, benefiting from better campaign structures and more efficient bid management.
Boost In Sales
A significant 75% revenue was observed, reflecting the effectiveness of our optimized campaigns. Organic sales grew by 24%, indicating improved product listings and impact of rank gain campaigns.
Decreased ACOS
We reduced the TACOS and then maintained it under 6%, reflecting higher efficiency in ad spend. The brand started hitting consistent 6-figure monthly sales in pounds.