Case Study
Nirogam
A Global Ayurveda brand started in the early years of the internet, this brand has loyal customers across 170+ countries. They have successfully created market leading products for curing chronic lifestyle issues like high BP, PCoS and 10 other lifestyle disorders.
Campaign
Lead Generation – Worldwide
Industry
Ayurveda – Indian Healthcare Science
Key Growth Levers
Here Are Our Results
Here's How We Did It!
Key Challenges
Approach
- Shopping Feed Optimisation
We started optimising the Shopping feed across each of the target countries and then setup clear campaign structures that could scale specific product portfolios. We optimised each product feed across 17 parameters to help Google show our products for relevant searches ONLY.
- Campaign Structures
As an eCommerce brand, more often than not – Shopping campaigns are more successful than Search campaigns. However, the brand was spending 60% of the total monthly budget on Search campaigns. As the Shopping campaigns scaled and improved in ROAS – we focussed the Search campaigns to only specific use-cases.
- Search Engine Optimisation
Our SEO plans focussed on completely overhauling the brand’s existing content. We redefined their tone of voice and content plan to improve website engagement significantly.
Impact
65% Growth in Revenue
With a clear understanding of the latest Google algorithms, we were able to revamp the overall Search marketing plan of the brand. Across paid and organic search, we saw 65% growth in revenue with 23% lower CAC.
