Diversified Group - Brand Visibility
A legacy diversified group wanted to create their online presence and rank high on Google for important keywords related to their brands.
- Search Engine Optimisation
- Google Analytics
Background
A leading diversified group across industries like Real Estate, Jewellery, FMCG and more had launched a new website for their entire group. With the new website, they wanted to create visibility for their brands across 20 important search keywords on Google & Bing.
Our Mandate
With a new website, it’s hard to get quick results on organic search. Can we speed up the process for these 20 keywords & rank them on Google Search position 1 within 5 months?
Search Engine Optimsiation
Google Search puts any new website in the sandbox period which prevents the website from ranking on Google Search in the initial weeks. That being the biggest challenge, our focus was on ensuring we come out of the sandbox period quickly and also start ranking on #1 for the 20 focus keywords.
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We started with first ensuring quick Google indexing of the entire website via Search Console. Next, we started building domain authority of the website to ensure Google recognises it as a relevant and important website. While the domain authority exercise continued, we started working intensively on structured data on the website as that can be the quickest way to gain rankings in such cases.
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With the domain authority growing, our rankings started to improve. At the same time, with structured data getting recognised by Google, the journey to #1 rankings was expedited as the Knowledge Graph algorithm got all the relevant information about the brand from multiple data points.
About the Client
Operations
India & Singapore
Industry
Real Estate, Jewellery, FMCG, VC
Key Growth Levers
Search Engine Optimisation
Google Analytics
With a multi-pronged approach we were able to rank all 20 focus keywords on position 1 or 2 of Google Search, within 4.5 months.
