Diversified Group - Brand Visibility

A legacy diversified group wanted to create their online presence and rank high on Google for important keywords related to their brands.

Background

A leading diversified group across industries like Real Estate, Jewellery, FMCG and more had launched a new website for their entire group. With the new website, they wanted to create visibility for their brands across 20 important search keywords on Google & Bing.

Our Mandate

With a new website, it’s hard to get quick results on organic search. Can we speed up the process for these 20 keywords & rank them on Google Search position 1 within 5 months?

0 +
Keywords Ranked #1
0 %+
Increase in Search Visibility

Search Engine Optimsiation

Google Search puts any new website in the sandbox period which prevents the website from ranking on Google Search in the initial weeks. That being the biggest challenge, our focus was on ensuring we come out of the sandbox period quickly and also start ranking on #1 for the 20 focus keywords.

 

We started with first ensuring quick Google indexing of the entire website via Search Console. Next, we started building domain authority of the website to ensure Google recognises it as a relevant and important website. While the domain authority exercise continued, we started working intensively on structured data on the website as that can be the quickest way to gain rankings in such cases.

 

With the domain authority growing, our rankings started to improve. At the same time, with structured data getting recognised by Google, the journey to #1 rankings was expedited as the Knowledge Graph algorithm got all the relevant information about the brand from multiple data points.

About the Client

A high net worth diversified conglomerate with interests across industries. Apart from their own businesses, they also operated a Venture Capital firm to help scale FMCG startups.

Operations

India & Singapore

Industry

Real Estate, Jewellery, FMCG, VC

Key Growth Levers

Search Engine Optimisation

Google Analytics

With a multi-pronged approach we were able to rank all 20 focus keywords on position 1 or 2 of Google Search, within 4.5 months.