Case Study
Strive Social
Strive Social is a Crypto community cum NFT marketplace. They provide free 1 hr webinars, from experts on a variety of topics, to attract Crypto enthusiasts into their community. Once someone is in their community – they have multiple paid/ free products for the community to engage including courses, NFT marketplace etc.
15 Months In, Here Were Our Results
CRYPTO LEADS
0
+
LOWER COST PER LEAD THAN BUDGETED
0
%
MQLS FROM ALL LEADS
0
%
Here's How We Did It!
Key Challenges
Crypto advertisements on any digital platform are heavily regulated, and most of the time, they get banned owing to such regulations.
Can we help Strive Social grow its Crypto community by getting more registrations to its courses and the NFT marketplace?
Approach
We tested multiple combinations of creatives, copies, audiences and landing pages within a few months. With the tests giving out clear winners, we scaled the best combinations rapidly before trends changed.
- Creative Testing
We tested multiple hooks, creative formats, templates and CTAs to eventually move towards a few templates that can be scaled for the different offerings. With every minor element tested rigorously, creative performance improved drastically.
- Audience Testing
We tested multiple audiences within the Crypto & Finance niches to identify those that resonate best with Strive Social. With the pixel well-trained via the tests, we were able to scale with broader audiences.
- Landing Page Testing
We tested multiple variations of landing pages on Strive’s website as well as on 3rd party event marketplaces like Insider to conclude on the right destinations and LP copy eventually.
Impact
Cost Effective Lead Generation
Our focus on testing and then scaling up allowed us to deliver stellar results on all metrics. We delivered 8000+ leads overall at 70% lower budget than planned.
Scale Up
While delivering the scale up phase of the project, we kept improving CAC on a week on week basis.
Lead Quality & Cost
We delivered 40% MQLs on the overall account at significantly low CAC.
