Case Study
Dyanora
Campaign
eCommerce – Indiawide
Industry
Electronics- TVs and Speakers
Key Growth Levers
Meta Ads Agency | YouTube Ads Services | Amazon Marketing Services | Flipkart Ads Services
2 Years In, Here Are Our Results
Here's How We Did It!
Key Challenges
Dyanora, a renowned name in TVs and speakers during the 80s, faced the formidable task of re-entering a market now dominated by major players. The objective was to reinvigorate the brand and capture significant market share, starting from a modest monthly sales figure of 10L. Outdated listings and landing pages hindered conversion rates, necessitating optimization for enhanced customer engagement. Additionally, the brand’s diminished recognition called for a revitalized narrative to connect with the contemporary audience effectively.
Approach
- Creative Strategy
We revamped Dyanora’s marketplace listings and website landing pages, focusing on creatively highlighting the brand’s story and product USPs. This step was crucial in differentiating Dyanora in a crowded market.
- Amazon Advertising
By experimenting with various campaign structures on Amazon, we fine-tuned targeting and bidding strategies. Simultaneously, we launched targeted brand-building ads on Meta and YouTube, aimed at establishing a strong brand preference among consumers.
- Meta & YouTube Advertising
Our comprehensive strategy, including the expertise of our best Facebook advertising team, involved optimizing Meta and YouTube Ads, along with managing Marketplace Ads to boost Dyanora’s online presence and sales.
Impact
Sales Metrics
Over two years, Dyanora witnessed a phenomenal turnaround, re-establishing itself in the competitive consumer electronics market. This case study highlights the effectiveness of strategic digital marketing and creative campaigns in reviving a legacy brand.
Revenue Scale Up
Elevated monthly sales from 10L to over 5Cr. Achieved a remarkable 50% of sales organically, underscoring the brand’s regained recognition and trust.
Advertising Efficiency
Consistently kept Total Advertising Cost of Sales (TACOS) below 5%.
