Overseas Education Consultants
Lead Generation for a leading Overseas Education Consultant in Mumbai.
- Google Search Ads
- Local SEO
- Google Analytics
Background
Overseas Education Counselling & Test Prep is a high ticket, once in a life time decision for the parents and students. And hence they research a lot to find the best option.
Our Mandate
Can we position the brand as that best option via Search Marketing, while increasing leads generated?
Google Search Ads
The key struggle for the brand was conversion rates from Search Ads. Upon looking deeper, we found opportunities for improvement in the website engagement. We suggested improvements on the landing pages and also creation of some new pages.
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We then revamped the campaigns with new ad extensions that helped the users build more trust with the brand easily and hence convert more often. We also tested multiple ad copies to improve quality scores. With these & some more revamps, we were able to scale the brand’s search leads significantly.
Search Engine Optimisation
With multiple centres in Mumbai, the brand had multiple Google My Business listings. We optimised all the GMB listings and built local citations to improve local rankings in each target area. We also worked on the overall website authority by partnering with 3 content platforms for content sharing. Over a period of 6 months, we were able to rank within top 2 for all the local target areas.
About the Client
Operations
Mumbai, India
Industry
Overseas Education Counselling & Test Prep
Key Growth Levers
Google Search Ads
Local SEO
Google Analytics
With a strategic and focused approach towards increasing leads, we delivered measurable growth by using Search Marketing effectively for 9 months. For the next 6 months, our goal is to grow by another 100%.
