Case Study
LightHouse ERP
With a 17 year long track record of a superior product and 80%+ successful implementations, LightHouse ERP was ready for significant growth and wanted to cross 100Cr+ annual revenue within 2 years. Already having 150+ clients in core manufacturing sectors, they now wanted to diversify and focus on Australia & Africa, while also doubling down on India for their digital growth.
Campaign
Lead Generation – Worldwide
Industry
ERP Solutions – SaaS
Key Growth Levers
Google SEO Services | Bing SEO Services
6 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
To even solve for India – we had major bottlenecks ahead of us, right from producing high quality technical content, creating specific industry pages, optimising existing industry pages, improving the website architecture and internal linking as well – to list a few.
Approach
For the initial 6 months, our focus here was primarily on Technical, On-Page and content improvement on the website as the opportunities here were huge. We took a clear user-centric approach to identifying the most important keywords and mapping them to all existing pages to identify architecture and content gaps that needed filling.
- Website On-Page & Technical SEO Fixes
We focused strongly on improving technical issues and on-page optimisation. We cleaned all redundant code issues with the help of LightHouse developers, while simultaneously implementing meta tags, alt tags, structured markups and also improving the Crawlability of the website.
- Collaborative Technical Content Creation
We worked with SMEs at LightHouse team to create high quality technical content. This allowed us to enhance the website architecture with 30+ industry and use-case specific pages. These pages ranked quickly for long tail searches and produced much higher quality leads.
- Website Architecture Enhancement
We streamlined the website architecture by bringing together clusters of content for industries, features and use cases. This allowed for a natural internal linking structure as well passing link equity through the website.
