Case Study

LightHouse ERP

With a 17 year long track record of a superior product and 80%+ successful implementations, LightHouse ERP was ready for significant growth and wanted to cross 100Cr+ annual revenue within 2 years. Already having 150+ clients in core manufacturing sectors, they now wanted to diversify and focus on Australia & Africa, while also doubling down on India for their digital growth.
Campaign

Lead Generation – Worldwide

Industry

ERP Solutions – SaaS

Key Growth Levers

Google SEO

Bing SEO

Case Study

LightHouse ERP

With a 17 year long track record of a superior product and 80%+ successful implementations, LightHouse ERP was ready for significant growth and wanted to cross 100Cr+ annual revenue within 2 years. Already having 150+ clients in core manufacturing sectors, they now wanted to diversify and focus on Australia & Africa, while also doubling down on India for their digital growth.
Campaign

Lead Generation – Worldwide

Industry

ERP Solutions – SaaS

Key Growth Levers

Google SEO

Bing SEO

Key Challenges

While the brand wanted to grow visibility and leads across India, Australia & Africa, we chose to go via ads for international and SEO to focus on India – as they already had a decent authority and web presence in India and hence it would be faster to produce results here.

To even solve for India – we had major bottlenecks ahead of us, right from producing high quality technical content, creating specific industry pages, optimising existing industry pages, improving the website architecture and internal linking as well – to list a few.

6 Months In, Here Are Our Results

44%

Increase In Organic Search Traffic

71%

Growth In Monthly Organic Leads

30+

New Pages Created

APPROACH

Improving Website Architecture -> SERP Gains

For the initial 6 months, our focus here was primarily on Technical, On-Page and content improvement on the website as the opportunities here were huge. We took a clear user-centric approach to identifying the most important keywords and mapping them to all existing pages to identify architecture and content gaps that needed filling.

Website On-Page & Technical SEO Fixes

We focused strongly on improving technical issues and on-page optimisation. We cleaned all redundant code issues with the help of LightHouse developers, while simultaneously implementing meta tags, alt tags, structured markups and also improving the Crawlability of the website.

Collaborative Technical Content Creation

We worked with SMEs at LightHouse team to create high quality technical content. This allowed us to enhance the website architecture with 30+ industry and use-case specific pages. These pages ranked quickly for long tail searches and produced much higher quality leads.

Website Architecture Enhancement

We streamlined the website architecture by bringing together clusters of content for industries, features and use cases. This allowed for a natural internal linking structure as well passing link equity through the website.

IMPACT

Quick Gains & A Solid Foundation

6 months in, we saw major movement in core organic  traffic KPIs across the lead funnel. But more importantly, we have been able to create a solid foundation for the brand upon which rapid organic growth should be visible in coming months.

SERP Impact

We saw 44% increase in organic search traffic and 68% more queries on page 1 of SERP.

Business Impact

We improved monthly organic leads by 71% while also seeing a 24% hike in SQL% via organic leads.

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