Case Study
LightHouse ERP
Campaign
Lead Generation – Worldwide
Industry
ERP Solutions – SaaS
Key Growth Levers
Bing SEO
Case Study
LightHouse ERP
Campaign
Lead Generation – Worldwide
Industry
ERP Solutions – SaaS
Key Growth Levers
Bing SEO
Key Challenges
While the brand wanted to grow visibility and leads across India, Australia & Africa, we chose to go via ads for international and SEO to focus on India – as they already had a decent authority and web presence in India and hence it would be faster to produce results here.
To even solve for India – we had major bottlenecks ahead of us, right from producing high quality technical content, creating specific industry pages, optimising existing industry pages, improving the website architecture and internal linking as well – to list a few.
6 Months In, Here Are Our Results
44%
Increase In Organic Search Traffic
71%
Growth In Monthly Organic Leads
30+
New Pages Created
APPROACH
Improving Website Architecture -> SERP Gains
For the initial 6 months, our focus here was primarily on Technical, On-Page and content improvement on the website as the opportunities here were huge. We took a clear user-centric approach to identifying the most important keywords and mapping them to all existing pages to identify architecture and content gaps that needed filling.
Website On-Page & Technical SEO Fixes
We focused strongly on improving technical issues and on-page optimisation. We cleaned all redundant code issues with the help of LightHouse developers, while simultaneously implementing meta tags, alt tags, structured markups and also improving the Crawlability of the website.
Collaborative Technical Content Creation
We worked with SMEs at LightHouse team to create high quality technical content. This allowed us to enhance the website architecture with 30+ industry and use-case specific pages. These pages ranked quickly for long tail searches and produced much higher quality leads.
Website Architecture Enhancement
We streamlined the website architecture by bringing together clusters of content for industries, features and use cases. This allowed for a natural internal linking structure as well passing link equity through the website.
IMPACT
Quick Gains & A Solid Foundation
6 months in, we saw major movement in core organic traffic KPIs across the lead funnel. But more importantly, we have been able to create a solid foundation for the brand upon which rapid organic growth should be visible in coming months.
SERP Impact
We saw 44% increase in organic search traffic and 68% more queries on page 1 of SERP.
Business Impact
We improved monthly organic leads by 71% while also seeing a 24% hike in SQL% via organic leads.
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