Case Study

LightHouse ERP

With a 17 year long track record of a superior product and 80%+ successful implementations, LightHouse ERP was ready for significant growth and wanted to cross 100Cr+ annual revenue within 2 years. Already having 150+ clients in core manufacturing sectors, they now wanted to diversify and focus on Australia & Africa, while also doubling down on India for their digital growth.
Campaign

Lead Generation – Worldwide

Industry

ERP Solutions – SaaS

Key Growth Levers

Google Ads

LinkedIn Ads

Case Study

LightHouse ERP

With a 17 year long track record of a superior product and 80%+ successful implementations, LightHouse ERP was ready for significant growth and wanted to cross 100Cr+ annual revenue within 2 years. Already having 150+ clients in core manufacturing sectors, they now wanted to diversify and focus on Australia & Africa, while also doubling down on India for their digital growth.
Campaign

Lead Generation – Worldwide

Industry

ERP Solutions – SaaS

Key Growth Levers

Google Ads

LinkedIn Ads

Key Challenges

1. With hardly much existing presence in Australia and Africa – how can we make LightHouse ERP’s name to stand out in these markets and attract leads?

2. With a long B2B sales process, ERP lead generation is not very straight forward as the product is fairly technical and there are multiple stakeholders at the buyer’s end. How can we engage them all while also generating quality leads?

6 Months In, Here Are Our Results

120%

Increase In Website Traffic

25+

Monthly International Leads

46%

Increase in Overall Leads

APPROACH

LinkedIn + Google = B2B Win!

We used LinkedIn to engage our target audiences and grow brand preference by sharing quality content. At the same time, we also used Google to convert them to leads as and when they searched.

Campaign Structure Design

We created industry and location specific campaigns on Google Search to drive quality traffic to relevant solutions pages. With a very clear need-solution fit – the conversion rates were high and that allowed us to bid higher while still maintaining CPA.

Campaign Optimisation

Over a period of 3 months we were able to stabilise campaigns with negative keywords and audience targeting to drive quality leads. We also tied back the lead quality score as a continuous feedback to Google audiences and that kept improving our lead quality month over month.

LinkedIn Led Brand Trust Growth

With limited budgets, we utilised LinkedIn primarily for targeted awareness and engagement only. We created industry specific high value content that was promoted to targeted audiences. Audiences engaged for the value in the content and that improved overall brand trust and conversion rates on all channels.

IMPACT

Moving Fast & Frugally

With a strategic budget conscious approach towards increasing leads, we put the brand on a journey towards continuous lead generation within 6 months. And that will continue to grow as we optimise and scale further.

Direct Impact

Start of international lead generation and scaling it upto 25+ per month from target locations. With the potential value of each B2B ERP lead being in 10’s of thousands of dollars – this was a very promising start.

Impact on Direct & Organic

LinkedIn content promotions had a significant impact on audience perception of LightHouse ERP. And we could already see upto 20% month on month growth in direct & organic traffic from target locations.

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