Case Study
Kreeva
Kreeva stands as a symbol of cultural richness, festive ambiance, and the deep-rooted traditions of India. Prioritizing the celebration of India’s heritage, Kreeva crafts exquisite attire that encourages every woman to confidently celebrate her figure. The brand offers an array of products, from casual Kurtis and elegant Sarees to luxurious wedding attire including sophisticated Gowns and traditional Lehenga Cholis.
Campaign
eCommerce – Indiawide
Industry
Ethnic Fashion
Key Growth Levers
12 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
Initially established on Magento, Kreeva experienced a rollercoaster ride in its early stages until our team came on board. The path to this point was marked by a mix of effective and less successful marketing strategies, resulting in fluctuating outcomes. Additionally, achieving a satisfactory Return on Ad Spend (ROAS) remained a persistent challenge for the brand, despite its high-quality products.
The challenge for us: Can we amplify the brand’s sales during the festive season and subsequently establish a higher benchmark for sales during the off-season? Moreover, is it possible to achieve a significantly improved ROAS in the process?
Approach
We took a comprehensive approach to analyze and revamp Kreeva’s digital presence, addressing existing issues in their setup and campaign strategies. Our efforts were focused on remodeling the customer journey to boost conversion rates. As a result, the campaign improvements led to consistent sales and a higher Return on Ad Spend (ROAS).
- Website Optimisation
We conducted an extensive audit of Kreeva’s website to pinpoint areas needing enhancement, such as site speed, user experience, navigation, product descriptions, imagery, customer reviews, and the checkout process. Various modifications and upgrades were implemented to elevate the website’s performance and its conversion rate.
- Google Ads Optimisation
We fine-tuned Kreeva’s Google Ads campaigns, encompassing search, display, and shopping ads. Additionally, we developed and launched new campaigns targeting smart shopping, Performance Max, and responsive display ads, aiming to expand customer reach, increase website traffic, and boost sales.
- Meta Ads Optimization
We refined Kreeva’s Meta ads campaigns through a data-driven approach, incorporating creative testing, audience segmentation, bidding strategies, and remarketing methods. New campaigns were initiated for product catalogue sales, dynamic product ads, and video ads, tailored to effectively showcase Kreeva’s products and promotions to the targeted audience with the expertise of our Facebook ad agency.
Impact
Faced with a tight deadline before the onset of the festive season, we had to act swiftly and make some tough priority decisions. We not only boosted sales across the channels we oversaw but also enhanced the Return on Ad Spend (ROAS).
Scale
Achieved a remarkable 180% increase in revenue through Meta ads. Saw a substantial 50% rise in revenue from Google ads.
ROAS Impact
Accomplished a 35% enhancement in overall ROAS across the website while delivering significant scale.
