Case Study
Kreeva
How We Helped Kreeva Build a High-AOV, Purchase-Ready Funnel for Ethnic Fashion Without Burning CAC on Window Shoppers
Kreeva, a D2C ethnic fashion brand with a strong visual identity and Instagram-led awareness, was facing the typical challenge of high-traffic but low-conversion in an emotionally driven category. The brand offered premium lehengas, sarees, and gowns targeted at wedding and festive buyers — but lacked a predictable engine to convert intent into revenue, especially when competing with deep-pocketed marketplaces and heavily discounted aggregators.
Key Business Challenge
Build a high-quality paid acquisition funnel that didn’t chase vanity metrics like engagement or reach — but instead delivered ready-to-buy users with high average order values and clear category intent.
Before Scaling We Conducted
A Detailed Diagnostic Exercise
High Bounce on Product Pages
Users were landing directly on product pages from social ads, but were dropping off without exploring other listings — indicating a mismatch between ad promise and product-page experience.
Intent Dilution on Category Pages
Broad category pages were overwhelming users with 50+ similar-looking SKUs — leading to choice paralysis and no progression to checkout.
High Discovery But Low Purchase Confidence
Users loved browsing but didn’t have strong conversion nudges like urgency, social proof, or occasion-mapping to push them over the edge.
A Full-Funnel Rethink
Not Just Ads — A Conversion Architecture for Premium Ethnicwear
SKU-Level Funnels
Instead of driving traffic to broad categories, we built individual ad journeys for hero SKUs — with pre-landing hooks and single-product landing environments to remove distraction and drive clarity.
Media Efficiency Loop
Identified clear winners between cold campaigns (focused on occasion) vs retargeting (focused on product trust, delivery experience, and pricing confidence). This helped compress CAC over time.
#ROI
Strategic Framework
We built a structured D2C performance strategy across four focused pillars.
Occasion-Intent Mapping
Creatives were mapped to high-intent seasonal or event-based triggers (wedding season, Diwali, Eid, etc.) — helping users instantly relate the purchase to an upcoming event.
On-Site Conversion Enhancers
Worked with the brand to layer urgency, video testimonials, delivery timeline assurance, and “seen on influencers” signals to build trust without discounts.
We moved from scattered awareness campaigns to precision-led funnel builds. Campaigns shifted from trend-based language to outcome-based storytelling — “Your Wedding Lehenga Under 10K” outperformed “Festive Season Drop” by 2.4x in CTR and by 3x in conversion rate. Funnel efficiency improved dramatically as bounce dropped and first-session conversions rose.
Within 12 Months of Launch
Here Were Our Results
Kreeva’s top-performing SKUs were not necessarily their most viral — the best converters were timeless, occasion-linked pieces with clear storytelling.
This insight helped build a stable paid funnel not dependent on trends or influencer bursts.
Our Learnings
We Don't Just Run Campaigns
We Build Profit-First Funnels for Fashion Brands
More SKUs ≠ more conversions — funnel simplicity drives decision momentum.
In ethnic fashion, occasion-led targeting beats trend-led targeting in conversion depth.
Storytelling should sell the event, not just the outfit. That’s how emotional categories close.
CAC compression comes from funnel sequencing, not budget cuts.
For us, fashion isn’t about visibility — it’s about designing the path to purchase with intent-first thinking.
