Case Study
Nuwama Wealth (Edelweiss)
Nuwama Wealth, formerly known as Edelweiss Wealth Management, is a distinguished entity under the extensive financial umbrella of Edelweiss Group. Post-acquisition, the rebranded Nuwama Wealth embarked on a journey to bolster its social presence and lead generation, aligning with its robust legacy in the financial sector.
Campaign
Brand Visibility – India
Industry
FinTech
Key Growth Levers
Social Media Ads Services | Content Marketing

Here Are Our Results
Here's How We Did It!
Key Challenges
The brand was struggling to engage their users as well as potential customers on social media platforms, Quora and YouTube. They posted content regularly but without much impact and hence were failing with creating top of mind brand recall. This was leading to higher Lead Generation costs and hence poorer ROI overall.
Approach
- Content Crafting
Extensive A/B testing was employed to sift through multiple creative and copy ideas, honing in on those that spurred engagement. We tested 30+ content pillars before zeroing in on the final 7 that engaged the most. And we kept refreshing these every 3 months.
Post analysis, we identified platform-specific winners. The content was tailored not just to the platform, but also to specific placements within them, achieving a higher degree of resonance with the audiences.
- Audience Targeting
With a clearer understanding of what works where, the promotion phase kicked in. Content was pushed via paid ads to tightly defined audiences, augmenting visibility and lead generation.
- Unlocking Brand Discovery on Quora & YouTube
We also helped the brand improve their MOF on Quora via seeded UGC answers that built trust and improved brand discovery as well. Similarly on YouTube – we optimised all their existing videos and also strategised a new content plan that allowed higher visibility and hence brand discovery.
Impact
Nuwama Wealth witnessed a remarkable upswing in engagement and lead generation metrics. The success can be attributed to our systematic approach towards identifying winning content and scaling them wisely.
Account Scale-up
A significant 3.5X visibility across social platforms was achieved, amplifying the brand’s digital footprint.