Case Study
Shoonya by Finvasia
Shoonya by Finvasia is India’s First Commission Free Stock Broker. You can trade equities, commodities, futures & options & more commission free on the platform. Shoonya also provides very intuitive user interfaces and advanced trading charts to make the trading hours fully stress free for everyone.
Campaign
Account Openings - Indiawide
Industry
Finance
Key Growth Levers
Meta Ads | Google Ads | Quora Ads | Sharechat Ads | Media Buying | Programmatic Ads | App Installs

Within 12 Months Of Launch, Here Are Our Results
Here's How We Did It!
Key Challenges
Launching a new product in the FinTech space is always an uphill battle because to gain trust is one of the biggest issues and without that – results are always suboptimal. The other key challenge was to deliver the brand USPs via simple, uncomplicated messaging so that people can relate quickly.
Approach
- Creative Testing
The core messaging for the brand was fairly clear – ZERO brokerage. The value proposition was strong. The messaging had to make it stick with the audiences. We experimented with a few creative hooks and then got videos created around the most promising ones to scale up.
- Algorithm Training
There are 5 stages in the user journey of opening an account on the platform. Our goal was to optimise for verified accounts but going after that directly wouldn’t have yielded good outcomes. So we started with upper funnel events initially and kept moving down the funnel as the accounts become stable at every level. This helped the algorithms learn quicker and get to our eventual goal of verified accounts with a strong base of learning.
- Continuous Optimization & Cross Platform Scaling
Once we reached the right initial metrics – we kept optimising the account for performance and scaled both Google and Meta heavily. We then also moved towards Cross Platform scaling by introducing Sharechat, Quora, & Programmatic Ads in the mix.
Impact
2L+ Verified Accounts Opened
We have crossed 2L+ verified accounts on the platform and are growing that steadily. The help from Confluencr on building trust via Influencer Marketing was critical to achieving the brand goals.
Continuous Scale
Achieved 2L+ Verified Account Openings within a span of nine months, while reaching 55M+ potential users.
CAC Reduction
From the initial benchmarks – we reduced CACs consistently to eventually reach 80% lower CAC on a sustainable basis.