Case Study

Shoonya by Finvasia

Shoonya by Finvasia is India’s First Commission Free Stock Broker. You can trade equities, commodities, futures & options & more commission free on the platform. Shoonya also provides very intuitive user interfaces and advanced trading charts to make the trading hours fully stress free for everyone.

Campaign

Account Openings - Indiawide

Industry

Finance

Key Growth Levers

Meta Ads | Google Ads | Quora Ads | Sharechat Ads | Media Buying | Programmatic Ads | App Installs

Fintech user acquisition case study

Within 12 Months Of Launch, Here Are Our Results

New Verified Accounts
0 L+
Prospects Reached
0 M+
CAC Reduced From Launch
0 %+

Here's How We Did It!

Key Challenges

Launching a new product in the FinTech space is always an uphill battle because to gain trust is one of the biggest issues and without that – results are always suboptimal. The other key challenge was to deliver the brand USPs via simple, uncomplicated messaging so that people can relate quickly.

Approach

The core messaging for the brand was fairly clear – ZERO brokerage. The value proposition was strong. The messaging had to make it stick with the audiences. We experimented with a few creative hooks and then got videos created around the most promising ones to scale up.

There are 5 stages in the user journey of opening an account on the platform. Our goal was to optimise for verified accounts but going after that directly wouldn’t have yielded good outcomes. So we started with upper funnel events initially and kept moving down the funnel as the accounts become stable at every level. This helped the algorithms learn quicker and get to our eventual goal of verified accounts with a strong base of learning.

Once we reached the right initial metrics – we kept optimising the account for performance and scaled both Google and Meta heavily. We then also moved towards Cross Platform scaling by introducing Sharechat, Quora, & Programmatic Ads in the mix.

Impact

2L+ Verified Accounts Opened

We have crossed 2L+ verified accounts on the platform and are growing that steadily. The help from Confluencr on building trust via Influencer Marketing was critical to achieving the brand goals.

Continuous Scale

Achieved 2L+ Verified Account Openings within a span of nine months, while reaching 55M+ potential users.

CAC Reduction

From the initial benchmarks – we reduced CACs consistently to eventually reach 80% lower CAC on a sustainable basis.

Scroll to Top