Case Study
Polycab
India’s #1 Distributor of Polycab had been primarily working via offline channels for 46 years. They now wanted to leverage digital channels to further grow & strengthen their business across India & Middle East.
With 8 branches in India and also Middle East, they have a clientele list of major corporates from sectors like Steel, Power, Petrochemicals, Defence, Pharmaceuticals, Automobile, FMCG, Textile, Cement, Chemical and so on.
Campaign
Lead Generation – Worldwide
Industry
Electricals & Hardware
Key Growth Levers
Google SEO Services | Bing SEO Services
Here Are Our Results
KEYWORDS RANKED #1
0
+
SEARCH VISIBILITY IMPROVEMENT
0
%
INCREASE IN ORGANIC LEADS
0
+
Here's How We Did It!
Key Challenges
The brand had an existing strong presence but were lacking on specific keywords across their target markets. These keywords had a very high lead generation potential. And with the potential value of each lead being multiple crores – the importance of these keywords was high.
They had recently created a new website and we were tasked with beating the strongest competitors on Google Search. Can we help them via top rankings for the selected, important keywords on Google & Bing?
Approach
Starting with competitor research to identify gaps and then implementation across content, on-page and off-page SEO. We partnered with multiple high quality websites for creating powerful backlinks to the website. We created 100+ high authority and highly relevant backlinks.
- Competitor Research To Identify Gaps
We started with a thorough competitor audit to identify key content or on-page gaps for the brand. Content depth, cluster content, structured data and high quality links were the key gaps identified for the target pages.
- Structured Data Implementation
We also worked extensively on structured data for the target website pages. This expedited the journey to #1 rankings as the Knowledge Graph algorithm got all the relevant information about the brand from multiple data points.
- Cluster Content Strategy
We improved the depth of content across the target pages as well as created content clusters on the website via detailed FAQ and technical write-ups on products.
Impact
Ongoing Lead Generation
With a sharp, research driven approach, we were able to rank 400+ focus keywords on position 1 of Google Search. Plus many more keywords on positions 2-5 as well which drive significant traffic and leads.
Visibility Impact
Brand’s existing domain authority helped a lot and we were able to rank 60% of target keywords ranking on position 1.
Business Impact
Brand started generating 200+ additional leads every month from the selected keywords alone. With the value of each lead being into crores, the project paid off multiple times over.
