Case Study

Polycab

India’s #1 Distributor of Polycab had been primarily working via offline channels for 46 years. They now wanted to leverage digital channels to further grow & strengthen their business across India & Middle East.

With 8 branches in India and also Middle East, they have a clientele list of major  corporates from sectors like Steel, Power, Petrochemicals, Defence, Pharmaceuticals, Automobile, FMCG, Textile, Cement, Chemical and so on.

Campaign

Lead Generation – Worldwide

Industry

Electricals & Hardware

Key Growth Levers

Google SEO
Bing SEO

Case Study

Polycab

India’s #1 Distributor of Polycab had been primarily working via offline channels for 46 years. They now wanted to leverage digital channels to further grow & strengthen their business across India & Middle East.

With 8 branches in India and also Middle East, they have a clientele list of major  corporates from sectors like Steel, Power, Petrochemicals, Defence, Pharmaceuticals, Automobile, FMCG, Textile, Cement, Chemical and so on.

Campaign

Lead Generation – Worldwide

Industry

Electricals & Hardware

Key Growth Levers

Google SEO
Bing SEO

Key Challenges

The brand had an existing strong presence but were lacking on specific keywords across their target markets. These keywords had a very high lead generation potential. And with the potential value of each lead being multiple crores – the importance of these keywords was high.

They had recently created a new website and we were tasked with beating the strongest competitors on Google Search. Can we help them via top rankings for the selected, important keywords on Google & Bing?

3 Months In, Here Are Our Results

20+

Keywords Ranked #1

380%

Search Visibility Improvement For Selected KW

200+

Monthly Organic Leads From Selected Keywords

APPROACH

Research Led Multi-Pronged Approach

Starting with competitor research to identify gaps and then implementation across content, on-page and off-page SEO. We partnered with multiple high quality websites for creating powerful backlinks to the website. We created 100+ high authority and highly relevant backlinks.

Competitor Research To Identify Gaps

We started with a thorough competitor audit to identify key content or on-page gaps for the brand. Content depth, cluster content, structured data and high quality links were the key gaps identified for the target pages.

Structured Data Implementation

We also worked extensively on structured data for the target website pages. This expedited the journey to #1 rankings as the Knowledge Graph algorithm got all the relevant information about the brand from multiple data points.

Cluster Content Strategy

We improved the depth of content across the target pages as well as created content clusters on the website via detailed FAQ and technical write-ups on products.

IMPACT

Ongoing Lead Generation

With a sharp, research driven approach, we were able to rank 20+ focus keywords on position 1 of Google Search, within 5 months. Plus many more keywords on positions 2-5 as well which drive significant traffic and leads.

Visibility Impact

Brand’s existing domain authority helped a lot and we were able to rank 60% of target keywords ranking on position 1 within 5 months.

Business Impact

Brand started generating 200+ leads every month from the selected keywords alone. With the value of each lead being into crores, the project paid off multiple times over.

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