Case Study
Goldnbit
Goldnbit is an online gaming brand, available to play on a number of different devices. With India as the primary market, they provide a diverse range of free and paid games for their users.
Campaign
Lead Generation – Indiawide
Industry
Gaming
Key Growth Levers
Google SEO Services | PR & Guest Posts
Here Are Our Results
CREDIBLE BRAND MENTIONS
0
GOOGLE SERP COVERAGE ON PAGE 1
0
%
REFERRAL LEADS
0
+
Here's How We Did It!
Key Challenges
Being a new player in the gaming category, Goldnbit needed quick credibility so that people trust their platform before they play paid games on their platform.
Once people saw their ads on Meta & Google – they were searching for Goldnbit on Google. It is here that we planned to help with PR & Guest Posts to get page credible recommendations on page 1 of Search for Goldnbit related searches.
Approach
We leveraged our network of sites in the gaming niche to get Goldnbit reviewed via leading gaming site reviewers. We gave full access to these sites to write legit, fair reviews which could build confidence amongst readers about the brand.
- Niche Specific Site Selection
We worked on an outreach strategy to niche specific sites, while also leveraging our existing relationships in the category. Across the 2, we provided multiple options to the brand to choose from with 10+ parameters vetted on each site.
- Unbiased Reviews
We worked with these site owners to create unbiased reviews for the brand, highlighting the most important facets that matter to the user in their decision journey.
- Google SERP Page 1 Coverage
We helped the site owners with on-page SEO as well as build some basic links to these reviews to ensure all of them rank on page 1 for the brand’s search query.
Impact
Trust & Relatability - Conversion Rate
Our plan gave us 6 mentions from credible sites in the gaming niche with 100% coverage on Page 1 of Google SERP. These reviews also generated 90+ referral leads within the 1st month of going live. This led to overall improvement in conversion rate of paid search and social ad campaigns by 84%.
