Case Study
Good Vibes
With fresh ingredients hand picked from the remotest corners of the country, Good Vibes brings for you an array of solutions for your personal care. Fueled with the dream to connect you with the natural goodness of India in your daily needs, Good Vibes replicated this experience of authentic personal care across all their product lines.
Campaign
eCommerce - Indiawide
Industry
Key Growth Levers
6 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
Approach
- Listing Template Streamlining
- Ad Account Restructure
- Rank Gain Campaigns
Initiated dedicated campaigns aimed at improving organic rankings. Strategic investment in keywords with a proven history of conversions for Good Vibes, ensuring every ad spend was diligently deployed.
Impact
The journey with Good Vibes exhibited how a meticulous, data-driven approach in performance marketing could transcend the high CPC barriers on Amazon. By harmonizing ad spend management with organic ranking enhancements, we not only propelled Good Vibes to higher daily orders but significantly optimized the advertising spend.
Growth
Overall revenue grew by 30%; including a healthy 19% growth in Organic Sales – a testimony to the efficacy of the rank gain campaigns and listing optimizations.
Spends Control
CPC was trimmed by 9%, a direct consequence of our ad account restructuring and meticulous bid management. This together with Organic Growth led to a overall decrease of 28% in TACoS.
