Case Study
Nephroplus
Spread across India and expanded to east and west Asia, NephroPlus is Asia’s largest dialysis network with more than 300 centres.
Their cost-effective treatments, top-notch services, advanced technology, highly specialised team, and a patient-centric approach, sets them apart from the rest.
Campaign
Lead Generation – Worldwide
Industry
Healthcare – Dialysis Clinics
Key Growth Levers
GMB
Case Study
Nephroplus
Spread across India and expanded to east and west Asia, NephroPlus is Asia’s largest dialysis network with more than 300 centres.
Their cost-effective treatments, top-notch services, advanced technology, highly specialised team, and a patient-centric approach, sets them apart from the rest.
Campaign
Lead Generation – Worldwide
Industry
Healthcare – Dialysis Clinics
Key Growth Levers
GMB
Key Challenges
With over 300+ centers, the brand did not have a coordinate local SEO or GMB management strategy. While some centers had their GMB accounts, some didn’t and some had multiple. And in many a cases – the brand’s marketing team didn’t have access to these.
The profiles that existed, were not standardised or optimised for the right keywords – leading to a lot of smaller local brands outranking Nephroplus on GMB across key locations. Can we streamline the GMB profiles and rank them in GMB 3 pack across 300 locations?
3 Months In, Here Are Our Results
40%
Visibility Increase From Optimisation
3000+
Monthly Leads
90%+
GMB 3 Pack Coverage
APPROACH
Using Bulk GMB Operations to Win
Managing 300+ locations manually is not possible without errors. And that’s where bulk edit features of GMB can come in handy. We first iterated with a few profiles to identify a template that ranks well and then replicated it across clinic locations using bulk operations.
Centralise Access
We worked with the Google Support team to gain access to all existing clinic GMB profiles. With the access centralised, we also had to work with the Google team to get some duplicate / wrong listings removed from the GMB database.
Optimise & Standardise GMB Listings
In the parallel, we optimised a few GMB listings across 37 parameters to get them to rank on GMB 3 Pack. With the results visible within 3 weeks, we found the winning combination that could be replicated at large.
Bulk Create New/ Update Existing GMB Listings
We worked with the brand's marketing team to identify all store locations and their specific details. With the winning template for GMB listing ready - we used the bulk creation/ update process of GMB to replicate the same across locations.
IMPACT
Streamlined Local Presence
We were able to get all 300+ locations of the brand under 1 central access, while also optimising them to rank high on Maps and Google Search.
We also outranked smaller players owing to strong domain authority of Nephroplus and moved into GMB 3 pack for 90%+ locations.
Visibility Impact
Across the 300+ locations, brand started generating significant visibility with high 6 figure monthly profile views.
90%+ GMB 3 pack coverage.
Action Impact
Nephroplus started getting high 4 figure GMB actions every month including with over 50% of them being direct calls from prospects. In effect, 3000+ free leads every month.
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