Case Study

Nephroplus

Spread across India and expanded to east and west Asia, NephroPlus is Asia’s largest dialysis network with more than 300 centres.

 

Their cost-effective treatments, top-notch services, advanced technology, highly specialised team, and a patient-centric approach, sets them apart from the rest.

Campaign

Lead Generation – Worldwide

Industry

Healthcare – Dialysis Clinics

Key Growth Levers
Case Study

Nephroplus

Spread across India and expanded to east and west Asia, NephroPlus is Asia’s largest dialysis network with more than 300 centres.

 

Their cost-effective treatments, top-notch services, advanced technology, highly specialised team, and a patient-centric approach, sets them apart from the rest.

Campaign

Lead Generation – Worldwide

Industry

Healthcare – Dialysis Clinics

Key Growth Levers

Key Challenges

With over 300+ centers, the brand did not have a coordinate local SEO or GMB management strategy. While some centers had their GMB accounts, some didn’t and some had multiple. And in many a cases – the brand’s marketing team didn’t have access to these.

The profiles that existed, were not standardised or optimised for the right keywords – leading to a lot of smaller local brands outranking Nephroplus on GMB across key locations. Can we streamline the GMB profiles and rank them in GMB 3 pack across 300 locations?

3 Months In, Here Are Our Results

40%

Visibility Increase From Optimisation

3000+

Monthly Leads

90%+

GMB 3 Pack Coverage

APPROACH

Using Bulk GMB Operations to Win

Managing 300+ locations manually is not possible without errors. And that’s where bulk edit features of GMB can come in handy. We first iterated with a few profiles to identify a template that ranks well and then replicated it across clinic locations using bulk operations.

Centralise Access

We worked with the Google Support team to gain access to all existing clinic GMB profiles. With the access centralised, we also had to work with the Google team to get some duplicate / wrong listings removed from the GMB database.

Optimise & Standardise GMB Listings

In the parallel, we optimised a few GMB listings across 37 parameters to get them to rank on GMB 3 Pack. With the results visible within 3 weeks, we found the winning combination that could be replicated at large.

Bulk Create New/ Update Existing GMB Listings

We worked with the brand's marketing team to identify all store locations and their specific details. With the winning template for GMB listing ready - we used the bulk creation/ update process of GMB to replicate the same across locations.

IMPACT

Streamlined Local Presence

We were able to get all 300+ locations of the brand under 1 central access, while also optimising them to rank high on Maps and Google Search.

We also outranked smaller players owing to strong domain authority of Nephroplus and moved into GMB 3 pack for 90%+ locations.

Visibility Impact

Across the 300+ locations, brand started generating significant visibility with high 6 figure monthly profile views.

90%+ GMB 3 pack coverage.

 

Action Impact

Nephroplus started getting high 4 figure GMB actions every month including with over 50% of them being direct calls from prospects. In effect, 3000+ free leads every month.

Looking for growth for your brand?

We can help. Reach out for an audit of your brand's marketing efforts.

Grow your Brand with Intent Farm