Case Study
Tidy Up!
How We Helped Tidy Up! Build a High-Ranking, Revenue-Consistent Marketplace Engine
Tidy Up! is a design-first home organisation brand known for clean, clutter-solving products across storage and organisation use-cases. With a small but high-quality catalog (only 6 SKUs), 80% of their revenue was being driven by just one hero product — putting the brand’s marketplace growth at risk due to over-dependence and ranking fragility. They partnered with Intent Farm to unlock revenue from the full catalog, without losing profitability.
Key Business Challenge
Transition from a one-SKU wonder to a multi-SKU marketplace brand — while maintaining high RoAS, stable organic rank, and category leadership on Amazon.
Campaign
eCommerce - Indiawide
Industry
Home Decor and Furnishings
Key Growth Levers
Amazon Growth | Marketplace Growth
Before Scaling We Diganosed
Why the Brand Wasn’t Gaining Platform Momentum
SKU Dependency Risk
80% of GMV came from a single drawer organiser — if the product dipped in rank, reviews, or availability, growth would stall.
Other SKUs Under-Indexed
5 SKUs had strong design and utility value, but weren’t ranking for relevant terms or showing up in discovery funnels.
Bid Scale Up / Down Logics
Heavy dependence on just ACOS to take bid decisions without due weightage to sales velocity, organic ranks and self-defense – hurting net revenue growth.
From One-SKU Revenue to SKU Stack Flywheel
We Built a Performance Engine for Depth, Not Just Volume
SKU - Keyword Rewiring
Mapped each of the 6 SKUs to a primary use cases: desk organiser, jewelry cleaner, automated bins etc. This allowed differential treatment in budget, positioning, and allowed unlocking of new ad placements.
Ad Structure by SKU P&L
Ran separate campaigns for rank acceleration, brand defense, and tactical launches. No blended RoAS bias — each SKU had its own P&L logic.
#ROI
Strategic Framework
We designed a category-specific, low-SKU marketplace growth playbook focused on ranking, diversification, and RoAS integrity.
Multi-Channel Strategy
PDP-Specific Conversion Tweaks
Worked with the brand to improve image clarity, sequencing, compatibility visuals, and bundle variant naming to improve product understanding.
Instead of forcing scale on one product, we gave each SKU a job to do. Hero SKUs were supported for rank and repeat, Breakouts got experimentation budgets, and mid-level SKUs were turned into scale potentials to increase stability in revenue. The media structure supported this SKU logic with purpose-driven campaigns, not a catalog spray-and-pray.
Within 6 Months,
Here Were Our Results
The Hero SKU – won best seller tags on multiple keywords on Amazon, driving up high sales ranks and organic revenues and also adding stability to P&L.
Our Learnings
We Don’t Just Scale Winners
We Build SKU Stacks That Can Carry Their Own Weight.
In low-SKU brands, every product must play a defined role — not just exist in the catalog.
Marketplace stability = SKU diversification. Hero SKU obsession is a short-term win, long-term risk.
A 6-SKU brand can feel like a 60-SKU catalog — if you get PDP positioning + ad targeting right.
Discovery is earned by keyword logic, not just product quality.
For us, marketplace performance isn’t just about revenue — it’s about SKU stack resilience.
