Case Study

Tidy Up!

TidyUp is a brand synonymous with aesthetic, minimalist, and highly functional products that aim to resolve everyday clutter challenges. Despite having six unique SKUs in their lineup, a significant portion of their revenue (80%) was generated by a single product. Seeking to not only boost their revenue but also diversify their revenue streams, they partnered with Intent Farm to devise and execute a robust strategy.


eCommerce – Indiawide


Home Organiser

Key Growth Levers

Marketplace Growth

Amazon Ads

Case Study

Tidy Up!

mirror, decor, home-2158034.jpg

Key Challenges

Revenue Stagnation: The brand was witnessing a revenue plateau at INR 5 Lakhs per month, which needed a substantial push.

Product Dependence: A heavy reliance on a single product for revenue was a risky affair and needed diversification.

6 Months In, Here Are Our Results


Monthly Sales


TACOS Delivered


HERO Products from Just 1


Cross Channel Funnels

The drive towards utilizing UGC and engaging advertising campaigns on Meta and YouTube played a crucial role in building a robust awareness funnel. This, in turn, directed a considerable amount of traffic towards Amazon, amplifying the sales.

Creative Strategy

Engineered compelling creative campaigns to resonate with the audience and drive engagement. We also utilized authentic UGC to build trust and enhance brand affinity.

Multi-Channel Strategy:

Streamlined Tidy Up!'s multi-channel strategy with a focus on building awareness outside Amazon to fuel sales on the platform. Executed strategic advertising campaigns on Meta and YouTube to foster awareness and purchase intent.

Media Buying

Optimized media buys to reach a broader yet targeted audience, driving cost-effective traffic.


Multi Fold Growth

We successfully reduced the revenue dependency from one product and diversified it to three products, mitigating risks associated with revenue.

Sales Boost

Achieved a 5X increase in sales, soaring from INR 5 Lakhs to INR 25 Lakhs per month over a span of six months.

TACOS Control

Maintained TACOS (Total Advertising Cost of Sale) under 12%, ensuring cost-effective growth.

Looking for growth for your brand?

We can help. Reach out for an audit of your brand's marketing efforts.

Grow your Brand with Intent Farm

Scroll to Top