Case Study
Tidy Up!
TidyUp is a brand synonymous with aesthetic, minimalist, and highly functional products that aim to resolve everyday clutter challenges. Despite having six unique SKUs in their lineup, a significant portion of their revenue (80%) was generated by a single product. Seeking to not only boost their revenue but also diversify their revenue streams, they partnered with Intent Farm to devise and execute a robust strategy.
Campaign
eCommerce – Indiawide
Industry
Home Organiser
Key Growth Levers
Marketplace Growth
Case Study
Tidy Up!
Key Challenges
Revenue Stagnation: The brand was witnessing a revenue plateau at INR 5 Lakhs per month, which needed a substantial push.
Product Dependence: A heavy reliance on a single product for revenue was a risky affair and needed diversification.
6 Months In, Here Are Our Results
5X
Monthly Sales
<12%
TACOS Delivered
3
HERO Products from Just 1
APPROACH
Cross Channel Funnels
The drive towards utilizing UGC and engaging advertising campaigns on Meta and YouTube played a crucial role in building a robust awareness funnel. This, in turn, directed a considerable amount of traffic towards Amazon, amplifying the sales.
Creative Strategy
Engineered compelling creative campaigns to resonate with the audience and drive engagement. We also utilized authentic UGC to build trust and enhance brand affinity.
Multi-Channel Strategy:
Streamlined Tidy Up!'s multi-channel strategy with a focus on building awareness outside Amazon to fuel sales on the platform. Executed strategic advertising campaigns on Meta and YouTube to foster awareness and purchase intent.
Media Buying
Optimized media buys to reach a broader yet targeted audience, driving cost-effective traffic.
IMPACT
Multi Fold Growth
We successfully reduced the revenue dependency from one product and diversified it to three products, mitigating risks associated with revenue.
Sales Boost
Achieved a 5X increase in sales, soaring from INR 5 Lakhs to INR 25 Lakhs per month over a span of six months.
TACOS Control
Maintained TACOS (Total Advertising Cost of Sale) under 12%, ensuring cost-effective growth.
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