MarTech SaaS Lead Generation
Lead Generation for a newly launched Marketing Tech SaaS product catering to FMCG & Pharmaceuticals sectors.
A leading B2B internet brand launched a new SaaS offering under a new brand name. This Marketing Tech product helped brands improve their artwork design process and was very focussed on mid-scale and large FMCG, FMCD, Pharma, F&B & Chemical brands.
With a super niche market, there were very low search volumes that could be used to generate leads. Can we be creative and utilise Search & Social channels to create new demand for the product?
Google Search Ads
The CPCs in the niche are really high especially in US and hence we focussed Google Search Ads only on very specific and targeted bottom of the funnel keywords. We also created a dedicated campaign for competitor targeting to get highly relevant visibility for the brand.
Facebook & Google Display Ads
We utilised Facebook & Google Display ads to educate customers about the need for the product and the problems it solves. The focus was on creating new demand by targeting relevant professionals who are potential decision makers for such a product.
Search Engine Optimisation
We created a lot of content across multiple topics on the periphery of the core product to drive organic traffic that could lead to education as well as brand awareness. We also worked with the brand to create 5 free tools that helped solved a quick problem for the user while also showcasing the products functionalities. Across these 2 main focus areas, we created 100+ detailed new pages that drove 15k+ monthly traffic.
About the Client
US, UK & India
Key Growth Levers
Search Engine Optimization
With new content creation and educational advertising, we saw a 10X increase in Organic Search Traffic and generated 600+ Enterprise level leads.