Case Study
Bizongo - AWF
Bizongo empowers brands, enterprises, and their vendor businesses with the perfect blend of result-oriented technology to streamline their and digitize their supply chains. Bizongo’s AWF is an online cloud based software to manage your packaging artworks and labels. They provide a world-class packaging label design, approval & proofing management software for brands.
Campaign
US, UK & India
Industry
SaaS
Key Growth Levers
International SEO Services | Link Building | Google Ads Agency | LinkedIn Ads Agency
24 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
The niche is fairly competitive, especially in the US (the main target market). SaaS businesses in the US invest heavily in SEO and hence new entrants can find it very tricky to make inroads. We had to nail the Content strategy to find quick growth opportunities while being focussed on strategic authority building for the long term Organic growth on most important keywords.
Approach
- Content Gap Analysis
Through monthly content gap analysis, we identified 300+ blog topics and 10+ tool page creation opportunities. We created detailed content structures for each to help the brand outrank competitors. We also focussed on having a better topic cluster strategy to beat others on topical authority.
- Off-Page Gap Analysis
We created 2000+ high quality backlinks over a period of 24 months to consistently grow website authority. This was well complemented by PR efforts from the brand’s end. This allowed us to close the gap with competitors on a key aspect and helped us compete on a level playing field.
- Tool Pages For The Win
We identified 10+ strategic opportunities for creation of free tools that were highly complementary to the core product. We focussed our Off Page efforts heavily on these pages and it paid off big time. We attracted extremely high quality prospects on these pages who loved the experiences of our free tools and converted to leads.
Impact
Artworkflow’s partnership with Intent Farm has been a long standing testimony to our approach of working with brands and growing with them. We’ve consistently delivered market beating growth and been able to build the business across geographies.
SERP Impact
We dominated 7000+ SERPs with page 1 rankings, including 200+ Featured Snippet slots, that allowed us to drive high quality, relevant traffic.
Lead Generation
We consistently generate Enterprise level MQLs from India, US, UK, Canada and other key markets every month via Organic traffic on Google & Bing.
