Case Study

Inspirus Education

Inspirus Education is a 15+ year old premier overseas education consultant and test preparation institute. When it comes to coaching for the GRE®, GMAT®, SAT®, CLAT and other standardised tests, they are amongst the leaders in West India.
With a student centric, no University commission, model Inspirus has been delivering outstanding results to students wanting to study in US & Europe specially.
Campaign

Lead Generation – Western India

Industry

Overseas Education – Test Prep

Key Growth Levers

Google SEO

Bing SEO

Case Study

Inspirus Education

Inspirus Education is a 15+ year old premier overseas education consultant and test preparation institute. When it comes to coaching for the GRE®, GMAT®, SAT®, CLAT and other standardised tests, they are amongst the leaders in West India.
With a student centric, no University commission, model Inspirus has been delivering outstanding results to students wanting to study in US & Europe specially.
Campaign

Lead Generation – Western India

Industry

Overseas Education – Test Prep

Key Growth Levers

Google SEO

Bing SEO

Key Challenges

Overseas Education Counselling & Test Prep is a high ticket, once in a life time decision for the parents and students. And hence they research a lot to find the best option. There are quite a few existing brands with strong credentials of sending students to Ivy League Universities from West India.

Can we leverage SEO to improve the brand’s presence across multiple stages of the customer decision journey? Can we ensure the prospect sees Inspirus Education across all their potential search queries related to Study Abroad in particular countries? Net net – can craft a holistic SEO strategy to win students and parents over to Inspirus Education?

15 Months In, Here Are Our Results

4.3X

Increase In Organic Search Traffic

25K+

Monthly Organic Website Visits

47%

Increase in Organic Search CVR

APPROACH

GMB + Website Optimisation

We worked on a holistic SEO strategy which included focus on the Website as well as the GMB listings. For the content – we did a holistic keyword research to identify all possible keywords that a prospect can search during their research and decision making journey. We then strung them together into well crafted content pieces that answered their queries and hence helped build trust with Inspirus Education.

Domain Authority Building via Content Partnerships

We collaborated with 100+ sites within the EdTech/ education niche plus another 50+ sites centered on career advice and language learning - for Guest Posts and link insertion.

Topical Authority Building via Cluster Content

On the website - we worked on creating 200+ new pages with high quality, researched content via interventions from Inspirus faculty (including blogs, country specific pages, course specific pages and so on).

GMB Ranking Domination

We build 200+ local citations on each of the GMB listings plus also optimised the GMB listings to rank within GMB 3 Pack for upto 3-5 km radius of each location.

IMPACT

Complete Local Area Domination

With a 2 pronged approach, the GMB listings got us quick visibility while website optimisation set the base for long term growth. We started driving significant website traffic from a small market owing to overall keyword domination.

User Journey Impact

With our well crafted content strategy, we were able to drive users to the website before the decision stage and then retarget to them via ads over time to build preference and trust.

Business Impact

In time, SEO started driving users to the website that would funnel into all other channels as well. Leading to a 6X growth in overall leads across all channels.

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