Case Study
Inspirus Education
Campaign
Lead Generation – Western India
Industry
Overseas Education – Test Prep
Key Growth Levers
Google SEO Services | Bing SEO Services

15 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
Overseas Education Counselling & Test Prep is a high ticket, once in a life time decision for the parents and students. And hence they research a lot to find the best option. There are quite a few existing brands with strong credentials of sending students to Ivy League Universities from West India.
Can we leverage SEO to improve the brand’s presence across multiple stages of the customer decision journey? Can we ensure the prospect sees Inspirus Education across all their potential search queries related to Study Abroad in particular countries? Net net – can craft a holistic SEO strategy to win students and parents over to Inspirus Education?
Approach
We worked on a holistic SEO strategy which included focus on the Website as well as the GMB listings. For the content – we did a holistic keyword research to identify all possible keywords that a prospect can search during their research and decision making journey. We then strung them together into well crafted content pieces that answered their queries and hence helped build trust with Inspirus Education.
- Domain Authority Building via Content Partnerships
We collaborated with 100+ sites within the EdTech/ education niche plus another 50+ sites centered on career advice and language learning – for Guest Posts and link insertion.
- Topical Authority Building via Cluster Content
On the website – we worked on creating 200+ new pages with high quality, researched content via interventions from Inspirus faculty (including blogs, country specific pages, course specific pages and so on).
- GMB Ranking Domination
We build 200+ local citations on each of the GMB listings plus also optimised the GMB listings to rank within GMB 3 Pack for upto 3-5 km radius of each location.