Case Study
Elements Pre-School
Nature based pre-school in New York, USA. Based in the heart of New York – Elements Pre-School adopts alt style learning by making engaging kids in natural activities and bringing them close to nature while building their elementary skills. It offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow.
Campaign
Lead Generation – USA
Industry
Early Education
Key Growth Levers
GMB
Case Study
Elements Pre-School
Nature based pre-school in New York, USA. Based in the heart of New York – Elements Pre-School adopts alt style learning by making engaging kids in natural activities and bringing them close to nature while building their elementary skills. It offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow.
Campaign
Lead Generation – USA
Industry
Early Education
Key Growth Levers
GMB
Key Challenges
New York has 100+ Pre-schools and that makes lead generation for a new Pre-school very challenging. With a unique concept of nature based learning this Pre-School wanted to grow fast and get to 100% enrolment within this year.
Can we speed up the process by getting organic traffic and converting them into leads? More simply – get the brand to rank within top 3 for their targeted keywords within 6 months.
5 Months In, Here Are Our Results
80%
Search Visibility IncreaseÂ
15+
Keywords Ranked In Top 3 on SERP
35%
Increase in Organic Leads
APPROACH
Focus on Local SEO for Quick Wins
To expedite the lead generation process in a crowded New York market we focussed heavily on Local SEO – as anyway parents are most comfortable with sending their children to pre-schools within 3-5km area. That also ensured that we saw quick impact within the current admission cycle.
Website Fixes - On-Page, Technical & UX
We started with fixing key technical website issues to improve indexation on SERP. Next, we optimised on-page signals with select UX improvements to improve the website’s dwell time and UX signals.
GMB 3 Pack Optimisation - Local SEO
We optimised their GMB listing and built local citations to improve local rankings in the target area and linked it with the website by implementing NAP & local structured data.
Targeted Link Building
We also worked on improving the overall website authority by partnering with local content platforms and recommendation sites for backlinks building.
IMPACT
95% Enrolment
With a clear focussed approach, we were able to rank 15 focus keywords on positions 1 of Google Search & Google My Business within 5 months – creating a quick impact and a foundation for a sustainable lead funnel for the brand.
Visibility Impact
With 15 new keywords ranking on 1st position, we also had many more keywords ranking in top 5 positions. And the cumulative effect was a 80% increase in Search Visibility.
Action Impact
With a 35% increase in organic leads, we also saw a 25% increase in SQL%. Both together helped the brand close the admission season on an all time high.
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