Case Study
Elements Pre-School
Nature based pre-school in New York, USA. Based in the heart of New York – Elements Pre-School adopts alt style learning by making engaging kids in natural activities and bringing them close to nature while building their elementary skills. It offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow.
Campaign
Lead Generation – USA
Industry
Early Education
Key Growth Levers
5 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
New York has 100+ Pre-schools and that makes lead generation for a new Pre-school very challenging. With a unique concept of nature based learning this Pre-School wanted to grow fast and get to 100% enrolment within this year.
Can we speed up the process by getting organic traffic and converting them into leads? More simply – get the brand to rank within top 3 for their targeted keywords within 6 months.
Approach
To expedite the lead generation process in a crowded New York market we focussed heavily on Local SEO – as anyway parents are most comfortable with sending their children to pre-schools within 3-5km area. That also ensured that we saw quick impact within the current admission cycle.
- Website Fixes - On-Page, Technical & UX
We started with fixing key technical website issues to improve indexation on SERP. Next, we optimised on-page signals with select UX improvements to improve the website’s dwell time and UX signals.
- GMB 3 Pack Optimisation - Local SEO
We optimised their GMB listing and built local citations to improve local rankings in the target area and linked it with the website by implementing NAP & local structured data.
- Targeted Link Building
We also worked on improving the overall website authority by partnering with local content platforms and recommendation sites for backlinks building.
