New York Based Preschool

Brand Visibility & Lead Generation for a Nature Preschool based in New York.

Background

New York has 100+ Pre-schools and that makes lead generation for a new Pre-school very challenging. With a unique concept of nature based learning this Pre-School wanted to grow fast and get to 100% enrolment within this year.

Our Mandate

Can we speed up the process for by getting organic traffic and converting them into leads? More simply – get the brand to rank within top 3 for their targeted keywords within 6 months.

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Keywords Ranked #1
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Increase in Search Visibility
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Leads Generated via Search

Search Engine Optimisation

At the initial stage, we started with fixing key website issues which were affecting the website pages from getting indexed on SERP. Next, we optimised on-page signals with select UX improvements to improve the website’s quality score.

 

To expedite the lead generation process in a crowded New York market we focussed heavily on Local SEO – as anyway parents are most comfortable with sending their children to pre-schools within 3-5km area. We optimised their GMB listing and built local citations to improve local rankings in the target area and linked it with the website by implementing NAP & local structured data.

 

We also worked on improving the overall website authority by partnering with local content platforms for backlinks building. Over a period of 6 months, we were able to rank within top results for the GMB listing and  the website as well.

About the Client

A nature based preschool offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow. The school is situated in a prime location of New York. 

Operations

New York, USA

Industry

Education

Key Growth Levers

Search Engine Optimization
Google Analytics

With a clear focussed  approach, we were able to rank all 15 focus keywords on positions 1 or 2 of Google Search & Google My Business within 6 months – creating a sustainable lead funnel for the brand.