Case Study

Elements Pre-School

Nature based pre-school in New York, USA. Based in the heart of New York – Elements Pre-School adopts alt style learning by making engaging kids in natural activities and bringing them close to nature while building their elementary skills. It offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow.

Campaign

Lead Generation – USA

Industry

Early Education

Key Growth Levers
Case Study

Elements Pre-School

Nature based pre-school in New York, USA. Based in the heart of New York – Elements Pre-School adopts alt style learning by making engaging kids in natural activities and bringing them close to nature while building their elementary skills. It offers outdoor classrooms and a dynamic environment for children to play, explore, experience, create, learn and grow.

Campaign

Lead Generation – USA

Industry

Early Education

Key Growth Levers

Key Challenges

New York has 100+ Pre-schools and that makes lead generation for a new Pre-school very challenging. With a unique concept of nature based learning this Pre-School wanted to grow fast and get to 100% enrolment within this year.

Can we speed up the process by getting organic traffic and converting them into leads? More simply – get the brand to rank within top 3 for their targeted keywords within 6 months.

5 Months In, Here Are Our Results

80%

Search Visibility Increase 

15+

Keywords Ranked In Top 3 on SERP

35%

Increase in Organic Leads

APPROACH

Focus on Local SEO for Quick Wins

To expedite the lead generation process in a crowded New York market we focussed heavily on Local SEO – as anyway parents are most comfortable with sending their children to pre-schools within 3-5km area. That also ensured that we saw quick impact within the current admission cycle.

Website Fixes - On-Page, Technical & UX

We started with fixing key technical website issues to improve indexation on SERP. Next, we optimised on-page signals with select UX improvements to improve the website’s dwell time and UX signals.

GMB 3 Pack Optimisation - Local SEO

We optimised their GMB listing and built local citations to improve local rankings in the target area and linked it with the website by implementing NAP & local structured data.

Targeted Link Building

We also worked on improving the overall website authority by partnering with local content platforms and recommendation sites for backlinks building.

IMPACT

95% Enrolment

With a clear focussed  approach, we were able to rank 15 focus keywords on positions 1 of Google Search & Google My Business within 5 months – creating a quick impact and a foundation for a sustainable lead funnel for the brand.

Visibility Impact

With 15 new keywords ranking on 1st position, we also had many more keywords ranking in top 5 positions. And the cumulative effect was a 80% increase in Search Visibility.

Action Impact

With a 35% increase in organic leads, we also saw a 25% increase in SQL%. Both together helped the brand close the admission season on an all time high.

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