New York Based Preschool
Brand Visibility & Lead Generation for a Nature Preschool based in New York.
New York has 100+ Pre-schools and that makes lead generation for a new Pre-school very challenging. With a unique concept of nature based learning this Pre-School wanted to grow fast and get to 100% enrolment within this year.
Can we speed up the process for by getting organic traffic and converting them into leads? More simply – get the brand to rank within top 3 for their targeted keywords within 6 months.
Search Engine Optimisation
At the initial stage, we started with fixing key website issues which were affecting the website pages from getting indexed on SERP. Next, we optimised on-page signals with select UX improvements to improve the website’s quality score.
To expedite the lead generation process in a crowded New York market we focussed heavily on Local SEO – as anyway parents are most comfortable with sending their children to pre-schools within 3-5km area. We optimised their GMB listing and built local citations to improve local rankings in the target area and linked it with the website by implementing NAP & local structured data.
We also worked on improving the overall website authority by partnering with local content platforms for backlinks building. Over a period of 6 months, we were able to rank within top results for the GMB listing and the website as well.
About the Client
New York, USA
Key Growth Levers
Search Engine Optimization
With a clear focussed approach, we were able to rank all 15 focus keywords on positions 1 or 2 of Google Search & Google My Business within 6 months – creating a sustainable lead funnel for the brand.