Case Study
Pinaaz
Pinaaz creates exquisite, classy, flawless earrings made in 920 Sterling Silver to bring out the elegant you. It’s like it’s made for you. This eCommerce brand is all about luxury and handcrafted silver jewellery. Launched via a Shopify website, their desire was to find initial sales & prove the concept to investors.
Campaign
Launch – eCommerce – Indiawide
Industry
Jewellery
Key Growth Levers
Case Study
Pinaaz
Pinaaz creates exquisite, classy, flawless earrings made in 920 Sterling Silver to bring out the elegant you. It’s like it’s made for you. This eCommerce brand is all about luxury and handcrafted silver jewellery. Launched via a Shopify website, their desire was to find initial sales & prove the concept to investors.
Campaign
Launch – eCommerce – Indiawide
Industry
Jewellery
Key Growth Levers
Key Challenges
A fresh new brand in the crowded Jewellery space, launched with us. With beautiful ornate designs and a finely curated customer experience, the brand had the potential to scale.
Can we launch the brand and find winning audiences and messaging quickly? And post that, can we scale the brand to 1000+ monthly orders within 6 months?
6 Months In, Here Are Our Results
19
Unique Experiments with Audiences & Creatives
1200+
Orders in 6th Month
38%
Lower CAC Than Budgeted
APPROACH
Test Fast, Learn Fast
With new launches, we like to be very flexible. If we go in with the mindset – we know what will work, it usually means we are leaving a lot on the table. Testing all aspects smartly and allowing audiences to decide what resonates with them, usually helps us win more often.
Audience Testing
We tested multiple audiences on Meta - right from fairly broad audiences to multi-layered niche audiences to even competitor fan bases.
Creative Testing
We primarily worked with Confluencr for UGC content which allowed us to present the brand authentically and attractively. Within UGC we tested, multiple faces, multiple hooks to find winners.
Price & Proposition Testing
We were helped a lot by the open minded founders, who were happy to test pricing and proposition very objectively. We ran multiple A/B tests to identify winning prices and proposition for the customers.
IMPACT
Outpacing All Pre-set Aspirations
Leveraging diverse audience tests and lifestyle images as creatives, we generated monthly 6 figure revenues within month 2 and scaled to 1200+ orders in 6 months. We also kept improving the ROAS from months 3-6 consistently.
Unfortunately though, we had to scale down significantly as the operations couldn’t keep up with the hand crafted promise at this scale.
Scale Impact
With 6 figure revenues in month 2 itself, we scaled rapidly to 1200+ orders in the 6th month.
ROAS Impact
Within the 3rd month, we started hitting 2.5+ ROAS and then kept improving it month on month from there on till the 6th month.
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