Case Study

Pinaaz

Pinaaz creates exquisite, classy, flawless earrings made in 920 Sterling Silver to bring out the elegant you. It’s like it’s made for you. This eCommerce brand is all about luxury and handcrafted silver jewellery. Launched via a Shopify website, their desire was to find initial sales & prove the concept to investors.

Campaign

Launch – eCommerce – Indiawide

Industry

Jewellery

Key Growth Levers
Case Study

Pinaaz

Pinaaz creates exquisite, classy, flawless earrings made in 920 Sterling Silver to bring out the elegant you. It’s like it’s made for you. This eCommerce brand is all about luxury and handcrafted silver jewellery. Launched via a Shopify website, their desire was to find initial sales & prove the concept to investors.

Campaign

Launch – eCommerce – Indiawide

Industry

Jewellery

Key Growth Levers

Key Challenges

A fresh new brand in the crowded Jewellery space, launched with us. With beautiful ornate designs and a finely curated customer experience, the brand had the potential to scale.

Can we launch the brand and find winning audiences and messaging quickly? And post that, can we scale the brand to 1000+ monthly orders within 6 months?

6 Months In, Here Are Our Results

19

Unique Experiments with Audiences & Creatives

1200+

Orders in 6th Month

38%

Lower CAC Than Budgeted

APPROACH

Test Fast, Learn Fast

With new launches, we like to be very flexible. If we go in with the mindset – we know what will work, it usually means we are leaving a lot on the table. Testing all aspects smartly and allowing audiences to decide what resonates with them, usually helps us win more often.

Audience Testing

We tested multiple audiences on Meta - right from fairly broad audiences to multi-layered niche audiences to even competitor fan bases.

Creative Testing

We primarily worked with Confluencr for UGC content which allowed us to present the brand authentically and attractively. Within UGC we tested, multiple faces, multiple hooks to find winners.

Price & Proposition Testing

We were helped a lot by the open minded founders, who were happy to test pricing and proposition very objectively. We ran multiple A/B tests to identify winning prices and proposition for the customers.

IMPACT

Outpacing All Pre-set Aspirations

Leveraging diverse audience tests and lifestyle images as creatives, we generated monthly 6 figure revenues within month 2 and scaled to 1200+ orders in 6 months. We also kept improving the ROAS from months 3-6 consistently.

Unfortunately though, we had to scale down significantly as the operations couldn’t keep up with the hand crafted promise at this scale.

Scale Impact

With 6 figure revenues in month 2 itself, we scaled rapidly to 1200+ orders in the 6th month.

ROAS Impact

Within the 3rd month, we started hitting 2.5+ ROAS and then kept improving it month on month from there on till the 6th month.

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