Snacks Brand on eCommerce
Scaling eCommerce Revenue for a established snacks brand.
- Google Search Ads
- Google Shopping Ads
- Search Engine Optimisation
- Google Analytics
Background
With over 7 years of being in the market and growing in retail, this snacks brand now wanted to increase it’s eCommerce revenues via their own website. With non-differentiated products like Dry Fruits & Fox Nuts the challenge was about growing while still being profitable.
Our Mandate
Can we position increase online store revenues for the brand via Google Search Marketing while also increasing overall brand visibility and controlling cost?
Google Search & Shopping Ads
We started with branded search campaigns first to capture the revenue that we were losing to Amazon & Flipkart. Next, we started low bid campaigns on generic product keywords to help increase the brand’s online visibility.
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Given the thin margins, we were focussed on growing in a measured manner and taking more time in allowing the algorithm to figure the perfect customer. After 4 months, we started scaling with CPA caps and were able to double the revenues profitably.
Search Engine Optimisation
We were also working on growing organic search traffic for the brand to ensure create long term sustainability for the low margin business. We worked with the brand’s web team to entirely reconfigure the UX so as to allow better SEO rankings. We also focussed on content on product and category pages to start dominating the micro-niches.
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We used food influencers for product reviews on their blogs to create natural high quality and high relevance backlinks. Within a period of 9 months we were able to create 7 figure INR monthly revenue by organic search traffic itself.
About the Client
Operations
Online – Indiawide
Industry
Snack Foods
Key Growth Levers
Google Search Ads
Google Shopping Ads
Search Engine Optimisation
Google Analytics
With a strategic and focused approach towards increasing leads, we delivered measurable growth by using Search Marketing effectively for 9 months. For the next 6 months, our goal is to grow by another 100%.
