Case Study
Dryfruits & Snacks Brand
Since 1989, this has kept its legacy to make people fall in love with their most delicious, healthy and natural products. They are a manufacturer and marketer of Dryfruits & Snacks including iconic products like Tutti Frutti, Amla Candy, Foxnuts, Mamra Almonds & similar 100+ products.
Campaign
Amazon Growth – Indiawide
Industry
Dryfruits & Snacks
Key Growth Levers
12 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
The category of Dryfruits and snacks is super competitive with wafer thin margins. Multiple brands on Amazon have very similar products and small differences in pricing, listings, reviews and ads make big ranking differences.
Our mandate was to launch this legacy brand on eCommerce marketplaces and grow revenue across Amazon & Flipkart. Starting from scratch, how long would it take for us to get to 100+ daily orders?
Approach
We worked side by side with the business team to identify products to launch, pricing strategies, differentiators and then launched them with good listings and campaigns on Amazon to generate revenue, profitably.
- Identifying White Spaces
We led the competitor research to identify white spaces (basis superiority in pricing, lack of branded competition or SKU sizing) in the category where we could grow rapidly and via that narrowed down on 15 products to focus on, instead of the entire catalogue.
- Listing Creation & Optimisation
We created and optimised all 100+ listings on Amazon and Flipkart. However, A Plus content & video investments were done on shortlisted 15 products only.
- Campaign Optimisation
With white spaces well identified, we were able to hit RoAS targets quickly on most products. We kept optimising our keywords, bids and placements to improve RoAS while also scaling campaigns towards the goal of 100 daily orders.
