High Fidelity Speaker Brand
eCommerce Revenue Growth for a leading Fidelity Speaker Brand Search Marketing – Organic as well as Paid
To communicate the brand’s story and improve sales using Social Media Advertising.
Social Media Advertising
Before starting with us, the brand had been advertising on social media but without much success. The product’s price was high for an average Indian customer and hence there were multiple aspects that had to be nailed.
We started with focus on finding the right audiences, building trust and converting users with a funnel approach.
Initially, our focus was more on targeted brand awareness and getting more visitors to the website. We would then nurture those visitors in our remarketing funnels to go to purchases. We utilised multiple creatives in the funnel including product USP highlighters, UGC as well as offers to drive people towards the purchase.
With multiple tests on creatives and audiences, we were able to nail the targeting as well as communication that could be scaled. Over 6 months, we were not only able to get 7 figure monthly sales, we were also able to deliver much higher ROAS than their previous benchmarks.
About the client
Online – Indiawide
Key Growth Levers
Social Media Ads
With a strategic and focused approach towards increasing revenue, we delivered measurable growth within 6 months. Our objective for the next 6 months is to grow by 100% by tapping into the new markets of United States & Canada.