High Fidelity Speaker Brand

eCommerce Revenue Growth for a leading Fidelity Speaker Brand Search Marketing – Organic as well as Paid

Background

Committed to a ‘Sound Quality First’ approach, the brand had only 1 product, primarily focused on the quality of music for professionals and enthusiasts. They had tried social advertising at scale without much success for over 6 months.

Our Mandate

To communicate the brand’s story and improve sales using Social Media Advertising.

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Increase in the Paid Traffic

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Overall ROAS

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Increase in the Conversion Rate

Social Media Advertising

Before starting with us, the brand had been advertising on social media but without much success. The product’s price was high for an average Indian customer and hence there were multiple aspects that had to be nailed.

We started with focus on finding the right audiences, building trust and converting users with a funnel approach.

Initially, our focus was more on targeted brand awareness and getting more visitors to the website. We would then nurture those visitors in our remarketing funnels to go to purchases. We utilised multiple creatives in the funnel including product USP highlighters, UGC as well as offers to drive people towards the purchase.

With multiple tests on creatives and audiences, we were able to nail the targeting as well as communication that could be scaled. Over 6 months, we were not only able to get 7 figure monthly sales, we were also able to deliver much higher ROAS than their previous benchmarks.

About the client

A musician who desired improved sound quality ultimately himselves built a system capable of offering a high-quality audio experience. It offers a high-fidelity audio experience that is able to perform well across music genres.

Operations

Online – Indiawide

Industry

Bluetooth Speaker

Key Growth Levers

Social Media Ads

With a strategic and focused approach towards increasing revenue, we delivered measurable growth within 6 months. Our objective for the next 6 months is to grow by 100% by tapping into the new markets of United States & Canada.