Case Study
Renor
Renor Audio, a High Fidelity (HiFi) audio company that is dedicated to creating innovative and quality audio products. The company was incepted in early 2019, with the launch of its flagship speaker, the ‘Renor Powercab’. Realising the need for better audio quality in the speakers that people were using in large indoor spaces at home or elsewhere, a Musician duo founded Renor Audio.
Campaign
Online – Indiawide
Industry
Electronics - Bluetooth Speaker
Key Growth Levers
8 Months In, Here Were Our Results
Here's How We Did It!
Key Challenges
When we began working with Renor, entering the “Bluetooth speakers” market on Amazon presented a formidable challenge, given the sheer volume of approximately 50,000 competing products. The task at hand was not only to navigate this crowded marketplace but also to establish a unique identity for a relatively unknown brand. The key question was how to stand out in an industry where differences in price, brand perception, quality, and features were minimal and highly competitive.
Approach
- Creative Assets
The brand had a set of creatives ready for us to work with but unfortunately most of them were not really connecting with the audiences. The hook rates, hold rates and CTRs were really poor. With restricted budget, we cut down on the creative needs and revamped the essential ones digitally.
- Unlocking MOF - Trusted Reviews
We worked with select YouTube influencers and the brand also worked on PR at it’s own end to help put up multiple product reviews which helped in building the trust needed for a INR 15,000 electronics product.
- Multi Channel Campaigns
We leveraged campaigns across YouTube, Meta & Amazon to build the entire funnel from awareness to consideration to purchase. We leveraged video ads for TOF, influencer content and reviews for MOF and feature carousels and discount creatives for BOF. Based on funnel stage level metrics, we kept iterating the targeting and improved performance.
Impact
We helped Renor test multiple price points which could deliver best results. And eventually delivered 120% higher revenue than previous financial year.
ROAS
We delivered an overall ROAS of 2.39, in a super competitive market.
Conversions
Our work on creative refreshes and funnel restructuring allowed us to get 55% better conversion rates than previous financial year.
