Leading Puzzle Toy Store
eCommerce Revenue Growth for a leading Toy store via Holistic Search Marketing – Organic as well as Paid
- Google Search Ads
- Google Shopping Ads
- Content Strategy
- Search Engine Optimisation
- Google Analytics
Background
eCommerce across categories is majorly dominated by Amazon and same was the case for this category. The brand was already doing pretty well on it’s own online store as well on Amazon but was behind Amazon for important search terms.
Our Mandate
Can we dominate the niche category via Search Marketing to rank above Amazon as well as improve returns on paid search marketing?
Google Search & Shopping Ads
The store was already at 7 figure INR monthly revenues from Search ads when we started, our target was to increase that further.
We shortlisted the best selling products of the brand and focussed on increasing revenue for them via Shopping ads. With smart shopping campaigns, we were able to provide signals to the Google algorithm and use that to improve revenues at better ACoS.
We also identified an opportunity for the long tail products. Competitor advertising on those was really low and Amazon was usually always ranking on organic position 1. We started low bid search ad campaigns for these products to come ahead of organic results and that gave us significant revenue impact.
Search Engine Optimisation
We worked on increasing the topical authority as well as domain authority for the brand by focusing on detailed content creation. We increased content on category pages as well as introduced the blogs section on the site. Together with new content creation and link building, we saw 80% increase in organic search traffic within 6 months.
About the Client
Operations
Online – Indiawide
Industry
Puzzles & Toys
Key Growth Levers
Google Search Ads
Google Shopping Ads
Content Strategy
Search Engine Optimisation
Google Analytics
With a strategic and focused approach towards dominating the niche, we delivered high growth by using Search Marketing effectively within 6 months. Our next goal is to grow by another 50% in the next 6 months.
