Scale Ecommerce Brands with our full-funnel digital ads
Intent Farm creates scaling strategies using Digital ads for eCommerce brands. Trusted by 40+ Ecommerce Brands.
Challenges faced by Ecommerce Brands
Ecommerce in India has become highly competitive and continues to become more. With many a businesses focussed on creating great products, focus on right advertising and growth plans take a back seat.
Ineffective GTM strategies
Most digital professionals & agencies have not really done a lot of work on eCommerce leading to ineffective GTM strategies that may work in other sectors but not in eCommerce. You need to clearly understand the audience and the competition to succeed in Indian eCommerce.
Highly Competitive Market
High competition makes it more difficult to differentiate and create a lingering memory in the prospect's mind. And that's where telling impactful stories about the brand to the right audiences becomes paramount but just as difficult as well.
High Cost of Acquisition
Ecommerce brands have higher acquisition costs compared to retention costs owing to a competitive market with similar product offerings. Retaining customers and turning them into loyal buyers is usually not considered from a marketing lens, leaving money on the table.
Our Full Funnel Ads Strategy
We use different Digital ad channels like Search, Shopping, Display, YouTube, Social, Discovery, Amazon & more across a unified funnel to drive conversions and retention.
Google Ads
Google Search, Shopping, Display, YouTube & Discovery Ads are the most profitable and popular form of online advertising, if done right. We create sustained profits using these channels by increasing customer acquisition efficiency and brand discovery on search engines.
Social Media Ads
Facebook & Instagram together form a formidable platform for driving discovery, engagement and impulse purchases. By creating user-centric ad campaigns we drive brand awareness, engagement, traffic and conversions to accelerate social growth and expand your consumer base.
Amazon Ads
The biggest digital eCommerce channel, Amazon is the go to place for any eCommerce brand - big or small. Advertising on Amazon is a gold mine unearthed with the right campaign structures, bid levels & listing optimisation. We grow your Amazon account holistically via listing improvements & ads.
40+ Brands | 5000+ Content Created
Scaling diverse Ecommerce brands
Intent Farm has worked with diverse Ecommerce brands to create measurable growth.
Beauty & Skincare Products
We create scalable campaigns for Beauty & Skincare brands to acquire loyal customers and increase retention.
Fitness & Healthcare Products
We have grown several brands in the fitness & health space via careful advertising in a regulated niche.
Gadgets & Tech Products
We have launched multiple Gadgets & Tech brands to increase awareness, drive quality traffic & conversion rates.
Fashion & Clothing Brands
We create product centric campaigns for Fashion & Clothing brands to increase product discovery and impulse purchases.
Our Ecommerce Success Stories
eCommerce across categories is majorly dominated by Amazon and same was the case for this category. The brand was already doing pretty well on it’s own online store as well on Amazon but was behind Amazon for important search terms. We dominated the niche category via Search Marketing to rank above Amazon as well as improve returns on paid search marketing.
- search ads
- shopping ads
- seo
- content marketing
One of the earliest Indian eCommerce brands, they started operations across the Globe 18 years back. Over the years, their campaign performances & brand visibility started stagnating and they started losing share to new eCommerce brands. With focus on Search Marketing, we were tasked to regaining market share and setting the brand on a long term growth trajectory.
- content strategy
- search ads
- seo
With over 7 years of being in the market and growing in retail, this snacks brand now wanted to increase it’s eCommerce revenues via their own website. With non-differentiated products like Dry Fruits & Fox Nuts the challenge was about growing while still being profitable. We increased online store revenues for the brand via Google Search Marketing while also increasing overall brand visibility and controlling cost.
- shopping ads
- search ads
Results we’re proud of
We’re Intent Farm. Our years of experience in Search & Social Marketing lends us a significant edge and helps us win repeatedly.
25% reduction in CAC while increasing leads for an Overseas Education Brand via Google Search Ads & Local SEO.
₹80Cr+
Revenue Produced30+
Team Members340% increase in brand visibility while increasing revenue for a Snacks Brand from Search Traffic.
80% increase in search impressions while increasing revenue for a Global Ayurveda Brand.
Ranked all focus keywords on Page 1 for a Conglomerate Brand Visibility in under 5 months.
100+ leading businesses have accelerated their growth with Intent Farm.
