Building Trust & Generating Leads for Education Brands

We utilise full funnel digital ad strategies to fuel trust building and lead generation for Education brands across Search Engines & Social Media Platforms.

Challenges faced by Education Brands

Recent events have forced quick and unplanned digital shifts for many Education brands in India. In the rush to scale quick, brands often spend heavily without clear digital plans and fail to generate RoI.

Lack of Digital First Approach

Most traditional Education brands have typically chosen to go offline first for marketing and that has severely backfired in the last 2 years. Traditional education brands need to create solid digital presence and lead funnels to sustain and grow.

Very lead centric strategies

Many education brands want to heavily focus on leads but fail to understand that without attracting, educating and engaging a prospect - it's not possible to generate high quality leads. It's critical to focus on multi channel strategies to win online.

Need for Credibility

Education is a once in a life decision and hence definitely needs much more time than eCommerce. Prospects want to check for credibility of the brand in question thoroughly before making a call and that makes it important to do a great job of digital presence.

Our Digital Ads & SEO Strategies

We create measurable growth via full funnel strategies across Search, Social, Display and YouTube platforms.

Google Search & Display Ads

Google Search Ads is the highest intent platform and hence best suited for targeted awareness and lead generation. We utilise Google Search in tandem with Display & YouTube advertising to attract the right audiences and convert them into leads.

Social Media
Ads

Facebook & Instagram are best suited for increasing brand awareness & engagement amongst target audiences & building their trust in your programs and pedagogy. We also use social media retargeting heavily to keep showing the program's value to prospects.

Search Engine Optimization

We utilise the full suite of SEO solutions right from content. to on-page SEO to off-page SEO to sustainable leads to your brand over months. This significantly helps in rationalising advertising spends and allows you to scale much faster.

20+ Brands | 500+ Content Created

Boosting diverse Education brands

Intent Farm has partnered with diverse Education brands to create multi channel awareness and lead generation campaigns.

Schools & Colleges

We help educational institutes create their own lead funnels during admission seasons by engaging highly intentful prospects.

EdTech Platforms

We work with multiple EdTech brands to help them grow their user base via search and social marketing.

Study Abroad Institutions

We have helped Study abroad counsellors as well as Universities abroad to engage aspirants and generate targeted leads.

Coaching Classes

We have helped leading test prep coaching classes to launch new batches and also launch their online classes.

Our Success Stories

Overseas Education Lead Generation

A 15 year old premier overseas education consultants and test preparation institute. When it comes to coaching for the GRE®, GMAT®, SAT®, CLAT and other standardised tests, they are second to none.Overseas Education Counselling & Test Prep is a high ticket, once in a life time decision for the parents and students.

Global Ayurveda Brand

One of the earliest Indian eCommerce brands, they started operations across the Globe 18 years back. Over the years, their campaign performances & brand visibility started stagnating and they started losing share to new eCommerce brands. With focus on Search Marketing, we were tasked to regaining market share and setting the brand on a long term growth trajectory.

Snacks Brand eCommerce

With over 7 years of being in the market and growing in retail, this snacks brand now wanted to increase it’s eCommerce revenues via their own website. With non-differentiated products like Dry Fruits & Fox Nuts the challenge was about growing while still being profitable. We increased online store revenues for the brand via Google Search Marketing while also increasing overall brand visibility and controlling cost.