Best Web Analytics Tools to Use in Digital Marketing

Home » Resources » Best Web Analytics Tools to Use in Digital Marketing

30-Second Summary

Are you sure, you are making the most of your website for your business growth? You know you can make the most of it by making use of web analytics for digital marketing.

Are you thinking what is web analytics? The answer lies in the question itself. As the name suggests, it is a detailed analysis of your website. It includes gathering and studying information about your website so that you can improve your marketing strategy and attract more conversions.

Now the question is how to do that. You have web analytics tools to your rescue for that.

What are web analytics tools?

Web analytics tools are software applications that help you track, measure, and interpret your website activity. These tools give you clear and concise insights into the website traffic, traffic source, and user clicks. These insights help you improve and optimize the user experience to drive more engagement and conversions. It also helps you boost your website’s organic traffic.

Web analytics tools are your answer to any question you have about your website. But which tools to use to get the best results?

There are many tools available that will make your life easier. The trick lies in understanding and choosing the ones that will cater best to your business needs. In this blog, we will try to make your life easier by suggesting tools that will help you with digital marketing and web analytics.

8 Web Analytics Tools to make your life easier

Web analytics in digital marketing can be your best friend if you are using the right tools. Here is the list of 8 web analytics tools you can use to analyze and optimize your website:

  • Google Analytics: 

As per Statista, Google Analytics is leading the web analytics technologies with 26.87% of the total market share. And it is leading for a reason. It’s a free web analytics tool provided by Google. It helps you track the traffic on your website, know the source your web visitors are coming from, the amount of time they are spending on your website, etc.

In a nutshell, provides you with all the quantitative user and customer data across devices and platforms.

  • Mixpanel:


Mixpanel is focused on user experience and retention. It enables websites to understand customer behavior and trends. This helps you make an informed decision based on collected data. It is a powerful product analytics tool that comes with three solutions- conversion, engagement, and retention of existing and potential customers.

It also offers comprehensive traffic reports, cohort creation, funnel building, and more. Mixpanel offers a free starter plan for up to 20M events/ month. Paid plans start from $20/ month.

  • Hotjar: 

Hotjar is best known for being able to provide in-depth information about user interaction with different areas on your site. It does so through digital marketing and web analytics tools like feedback polls or surveys. But the standout feature that has made Hotjar, a “marketers’ favorite” is heatmaps. Heatmaps analyze and show you what users click on, where they spend their time, their interaction with various components of your website, etc.

You can use Hotjar’s “forever free” plan. Paid plans start from $32/ month.

Image Source

  • SEMrush:

SEMrush is your go-to web analytics tool for SEO solutions. It helps you observe what your competitors are doing online. You can monitor what keywords they are ranking for and how well is your brand performing against theirs. SEMrush is a comprehensive SEO toolset that helps you with detailed backlink analysis, robust keyword search, and valuable competitor research.

SEMrush offers a free version that you can use to analyze more than 5000 keywords. The upgraded version with premium features starts from 129.95/ month.

  • Woopra:

Woopra helps with data analysis of your website in a way that gives you a better understanding of what your customers are doing. It helps you with real-time analytics, funnel analysis, and customer segmentation. It helps in mapping the customer journey giving you answers to complicated questions about their behavior.

It offers a free plan with 500k actions per month and 90-day data retention. Paid plans start from $999/ month.

Image Source

  • Kissmetrics: 

Kissmetrics is an excellent web analytics tool for e-commerce and SaaS companies. It gives you an in-depth analysis of customer behavior and engagement. As a marketer, it helps you optimize your conversion funnels with strong cohort analysis and segmentation tools. It gives you a complete picture of the customer journey by tracking user behavior across multiple devices and platforms.

It provides you with a free trial and a flexible package starting from $25.99/ month.

  • Crazy Egg:

Crazy Egg helps website owners see how their design is affecting conversions. It helps you identify weaknesses for site enhancement and customer retention. It does so by understanding visitors’ navigation and behavior. Key features include A/B testing, heatmaps, and scroll maps.

Note: A/B testing is a marketing method that compares two versions of digital content to see which one is more appealing to users. It offers a 30-day free trial with a business plan starting from $29/ month.

  • Buzz Sumo:

Buzz Sumo is a content and social media analysis platform. It helps you analyze the impact of your social media on your target audiences. You can figure out what’s wrong with your content marketing efforts using this web analytics tool and fix it. It is very useful if you are a content entrepreneur, social media expert, or a professional blogger.

The cheapest plan starts from $99/ month.


  • What is the role of web analytics in digital marketing?

Web analytics tools help you make data-driven decisions. The data helps you optimize your marketing strategies for your target audience and improve ROI in digital marketing.

  • Are web analytics tools only for large businesses?

Businesses of all types can benefit from web analytics tools. You can choose from the various plans offered by the platform based on what you are looking for. 

  • Which web analytics tool is best for beginners? 

Google Analytics is best for beginners. It is free of cost with a user-friendly interface and comprehensive features providing valuable insights.


If you have read this far then congratulations! You are now equipped with insights into web analytics tools that will help you alleviate your website for business solutions. Use this knowledge to make informed decisions about web analytics in digital marketing. And if you need additional assistance, you have Intent Farm to your rescue. Hope this blog added value to your time. Stay tuned for more.

We won 3 awards for scaling Cubelelo's eCommerce by 8X.

Want to scale your brand’s visibility & revenue?

We generated 80K+ Leads for Vedantu.

Want to scale your brand’s visibility & revenue?

We scaled Kreeva's sales to 4Cr and ROAS to 5+.

Want to scale your brand’s visibility & revenue?

We scaled Furlenco's new vertical to 1.5Cr monthly sales.

Want to scale your brand’s visibility & revenue?

We 8X-ed Robocraze's SEO traffic & won 2 national awards for it.

Want to scale your brand’s visibility & revenue?
Get more traffic, more leads, and more sales with our expert help.
Share :
About the Author
Picture of Devanti Birla

Devanti Birla

Meet Devanti Birla, the charismatic SEO strategist and wordsmith extraordinaire! With a sprinkle of SEO wizardry, a touch of editorial charm, and a dash of conversion magic, Devanti helps businesses shine brighter than a disco ball in the online spotlight.
About the Author
Share :

We also think you'll like...

Sharing our thoughts on all things Digital Ads & SEO.

Scroll to Top