We are surrounded by rapidly changing creative ads trends every day! You are living under a rock if you don’t know the Zomato and Blink it “Doodh mangoge, doodh denge” and Kheer mangoge, kheer denge” trend (source). As a true marketer, you wouldn’t forget this billboard trend’s impact on not just the food and entertainment industry but even police departments!
This article will help you get to the crux of it all as we discuss the digital marketing creative ads trends to follow in 2024. Because these trends are what is going to change the game! So, how do you know your next digital advertising strategy?
Well, a simpler way is to talk to our experts who will customize a plan designed FOR YOUR BRAND! But as a brand yourself, you should be aware of the trends and the way they can help you grow.
So, without further ado, let’s get started!
What is Creative Digital Marketing?
Creative digital marketing is the secret sauce that makes brands stand out online. It’s the difference between a dull ad and a viral sensation, between a forgettable post and a campaign that captures attention. Creativity is the spark that sets your marketing efforts ablaze, captivating consumers and driving real engagement.
Imagine you own a lemonade stand. You make the best lemon drinks, but the reason why people don’t come to your stand is because there is nothing to catch their attention. One day, you get some cool posters with a face that is popping up on the internet a lot. And guess what? You see a lot of people coming to your stall, leading to an increase in your sales.
Well, that is exactly what marketing trends are! It’s about creating content, ads, and campaigns that align with the day-to-day trends and grab your target audience’s attention with a Creative Digital marketing strategy. The better you understand these changing digital marketing trends, the more benefit you can get from them.
10 Digital Marketing Trends To Follow In Your Next Campaign
So, here are the 10 Digital Marketing Creative Ads Trends To Follow In 2024:
- Influencer marketing
- AI is still the boss
- Ad? Nope– Storytelling!
- Integrated marketing
- Don’t be shy, show it off!
- Personalization is OG
- Think mobile
- Proof >> Everything
- Flowing with the social media trends
- Podcasts
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Influencer marketing
We cannot talk enough about influencer marketing and how it has changed the map of everyone’s brain! Now no one trusts shady posters with false promises, but instead, people put their money into trusting:
- Influencers who give honest reviews about a product or service.
- Real-time, no-nonsense conversations that promote the brand in a way that resonates with people.
- Brands that offer inclusivity and cater to a diverse audience of all colors and sizes.
Still can’t find the best-fit Agency for your brand? Confluencr is the only influencer marketing agency you need to grow your brand. They have worked with Brands like Samsung, Classmate, forever 21, Paytm, Carmesi, etc.
After all, it is the time when even kids are aware of the “green flags, red flags”, and that it is hard to gain their trust without bringing diversity to the brand. Besides Confluencr, many beauty brands have also adapted to this trend.
Maybelline’s new launch ads were in the face! Where they showed famous influencers whom the audience trusts.
Yitty, a brand by the American singer Lizzo got praise for its take on inclusivity.
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AI is still the boss
We all know how AI made its mainstream presence in the past year, and luckily, it will still hold its ground in 2024! In particular, generative AI seems to be taking over sites like Notion, Word Tune, Grammarly, etc. This can create an impeccable remark as now companies can move toward a more, “one-stop shop” behavior, than lurking around in a small marketplace. So be it finding the perfect backdrop for your product pictures or making a copy— AI will do it all for you!
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Ad? Nope – Storytelling!
We believe that people skip ads, not stories. It’s more like a habit now to wait for “5..4..3..2..1” and skip the ad, which well, cannot be changed overnight. But what can be changed is the way you make your video ads for digital marketing which convinces the audience to believe what you are saying.
How?
- Have a story that can grab your target audience’s attention.
- Add exciting visuals, music, and production to create a full experience.
- Think out of the box, but try not to go so far that your audience can’t relate to it.
The prime example of this would be an ad by Bold Care, that knocked off everyone’s feet! It was humorous, had exciting characters, a theme that resonated with the audience, and grabbed everyone’s attention.
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Integrated marketing
Here are some things you should know about integrated marketing to understand why we, at Intent Farm love this trend:
- It is followed by brands like Coca-Cola and Boat, where they don’t focus on one channel but multiple advertising platforms.
- It allows us to reach a wider audience, through email marketing, running video ads, and posting similar content on multiple social media platforms.
- With the rise of new social media platforms like Thread and YouTube shorts, it will become a non-negotiable for brands to make creatives that must fit in all boxes.
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Don’t be shy, show it off!
We are living in an era where people eat with their eyes! So, brands will be more likely to show off their services, plans, and products in the most blingy sense possible. Put it up on a disco ball if you wish to.
The more practical approach can be explained through this sample ad for digital marketing by Spotify which directly helps to increase brand awareness:
Here, Spotify has made their #daylist new launch pretty obvious right in their bio.
They have run similar collaboration influencer campaigns for their podcasts too, but we’ll come to that later!
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Personalization is OG
There are millions of interests people can pick from, but how do you know what your target audience is interested in? Long gone are times when people would manually check each post, campaign, or emailer to figure out the analytics.
Today, away from the muddle, web analytics tools are the boss, and we are here for it! Tools like Semrush and Google Analytics help you know about your audience’s tastes, interests, clicks they make, things they bounce away from, conversion rates, etc.
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Think mobile
You will be surprised to know that 60% of website traffic comes from mobile devices, so we wonder, what are you going to make your horizontal content for? If you still are, here is some saga for you:
- In 2024, we are expecting an even higher rise in vertical content like Instagram reels and YouTube shorts.
- The average number of views on Netflix (Reels) in 3 days is 556k on horizontal, and over a million on vertical mode.
So, it would be safe to say that thinking mobile can help a lot of brands to grab their audience’s attention and convince them to buy the product or service.
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Proof >> Everything
Brands like Minimalist and the Ordinary, who became the mainstream masters of “we don’t hide our ingredients”, gained significant public trust. So it is pretty evident that in 2024, the more proof you can give to your target audience, the easier it would be to gain trust. And the cherry on top would be to be aware of the basis on which your audience judges a product or service. For example, Garnier came up with a creative ad for micellar water that helps to remove makeup. They used a UV light screener considering how people on social media are trusting that device, to show the results of their product. So, show, don’t just tell!
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Flowing with the social media trends
One thing we all brands have learned in the past 2-3 years is the power of trends. Be it a meme, a viral video, a makeup hack, or daily soap— if it’s popular, let it tell your story.
For example:
- If there is an IPL, make your posts around that because people want to see that on their feeds.
- If there is any dialogue that got famous, like “Main apni favorite hu” or “Mogambo khush hua”, what’s stopping you from using them?
But just like no mango on the tree looks the same as the other, not all brands have the same story to tell. So experiment, and find which social media trends your audience is vibing on.
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Podcasts
The total number of podcasts in the index as of April 2024 is over 4 million as per the podcast index. Currently, Apple podcasts and Spotify rules the audio marketing world, where people do ads, promote campaigns, and sell products to listeners. After all, 2024 goals are all about killing in the multitasking game, where podcasters are leaving no stone unturned to impress the audience. So, collaborating with podcasters can be a new emerging trend “gone viral” this year.
Not Sure, How To Create Ads For Digital Marketing? We Can Help!
Making a brand and planning digital marketing creative ads or a digital advertising strategy can be a bit tricky! After all, you can only do so many things in a day to build a brand, but don’t worry— leave that up to us!
Reach us out at Intent Farm, where we will not only optimize your content but also give a significant rise in your numbers, and no! We are not limited to social media platforms, but we give services for Amazon marketing, Google ads, Facebook ads, and creating digital advertisements that mean business!
