Best SEO Award By The Indian Business Council Won By Intent Farm

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30-Second Summary

30-Second Summary


  • Intent Farm won Best B2C SEO Campaign Award for growing Robocraze’s organic traffic 6x in 1 year
  • They used competitor analysis, search intent patterns, blogs, and web stories to improve SEO.
  • Within 3 months, they fixed technical SEO issues and identified missing keywords.
  • They gained authority through guest posting and competitor backlinks.
  • Results: 6x organic traffic, 90+ featured snippets, 99 #1 rankings, 350 top 3 rankings.

 

We are overjoyed to announce that Intent Farm has been awarded the #1 Best B2C SEO Campaign Award by the Indian Business Council (IBC), an industry association represented by entities and organisations from all sectors of India Inc.

This recognition is a testament to Intent Farm’s commitment to excellence and innovation in results centric SEO solutions.

 

Project Details

 

 


This project was for a D2C Robotics and Electronics brand called Robocraze. When we started they were 8th in the list of brands in this space wrt to Organic Search Traffic. Within 12 months we grew their Organic Traffic by 6X and brought the brand to 3rd position from 8th position. The journey has been super gratifying and with its share of Ups and Downs and we are super grateful to the Robocraze team for trusting us with their brand and helping us achieve these results.

 

From Data Analysis to SEO Magic

 


Our SEO team came up with creative solutions, such as optimising the website based on competitor benchmarking and using search intent patterns to improve keyword rankings.

Using exact match collection and product keywords, we even created supporting blogs to improve crawlability and boost topical authority and the ranking signals in Google’s eyes. 

We even experimented with web stories in order to reach a larger audience. And this led to significant traffic bursts throughout.

 

SEO Superheroes in Action

 

 

Within the first three months, our team was laser-focused on addressing technical SEO concerns, and we were able to resolve all critical crawlability and indexability issues.

By analysing top competitors, we implemented a content strategy to identify and address missing keyword instances with high search potential.

We even optimised the website to target featured snippets by leveraging existing equity and analysing SERP intent before adjusting content.

We gained authority for the collection pages through targeted guest posting activities on high-authority, low-spam score websites, as well as backlinks from competitors’ websites.

 

Results That Speak Volumes

 


We achieved a 6X growth in organic sessions in just 11 months, skyrocketing from 10,775 organic sessions in January 2022 to a whopping 63,269 till December 2022.

With 90+ keywords ranking in the featured snippet (answer box), we’re the ones dominating the SEO game! And if that were not enough, we also have 99 keywords ranking #1 and 350 keywords ranking in the top 3.

 

Thank you

 

We couldn’t have done it without the dedication and hard work of our team and the unwavering support of our clients. Thank you for trusting us with your SEO needs and being a part of this amazing journey. We look forward to continuing to provide top-notch SEO services and remain committed to delivering exceptional results.

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About the Author
Picture of Hitesh Lalwani

Hitesh Lalwani

Meet Hitesh, an IIT Bombay alumni and a digital marketing pioneer with over 10+ years of experience who is passionate about helping businesses grow with Digital Advertising & SEO. Driven by a customer-centric approach and a bias for action, he’s a specialist in scaling revenue and empowering organizations to thrive with his strategic approach.
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