Why Video Marketing Is Key & How To Do it Perfectly

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30-Second Summary

30-Second Summary


  • Video advertising is one of the most popular and effective ways to reach online audiences.
  • Video Dominance: 82% of internet traffic will be from video by 2022; 92% of people globally watch online videos.
  • Decline of Traditional Ads: Banner ads have low click-through rates; video ads are more engaging and effective.
  • Video Ad Formats: Shoppable, companion, linear, and overlay videos are popular formats.
  • Benefits of Video Marketing: Improves search ranking, boosts revenue, goes viral, and reaches mobile users.
  • Success of Video Ads: Short attention spans make video more impactful than text.

Video creation is the king, present & future of advertising. The only people who’d beg to differ are one’s living under a rock (with no internet). Sounds surprising? Let’s talk facts: 

82% of global internet traffic will come from either video streaming or downloads by the end of 2022. 

Cisco stated that 82% of global internet traffic would come from either video downloads or  video streaming in 2022

Online Videos Had an Audience Reach of 92% Worldwide in 2021 

The most popular sorts of videos in 2021 were: music videos, comedies and viral videos, and tutorial or how-to films. 

47% of worldwide B2B marketers were making training films, and 41% were developing social ads. 

How-to videos and explainer videos were also regularly used choices. 

88% of video marketers are satisfied With the ROI of Their Video Marketing, and 78% of Marketing Professionals Say Videos Helped Increase Sales. 

 

What is video advertising?

 

Now that you know that everyone (including your target customers) watches online videos in one form or another today, you need to know that video advertising won’t bring the results, if it’s not done the right way. Video advertising has become one of the most popular means to reach online audiences. It will dominate for years to come. Digital advertising agency & google ads services agency owners should understand how to optimise it for their benefit. 

Digital video advertising comprises sending promotional content to a target audience via various web platforms. In other terms, it means dispersing your video adverts over other web content. 

The most often used digital ad types are traditional display ads, including banner ads. This advertising approach has been ineffective as display ads have low clickthrough rates. That’s especially true now when people generally have shorter attention spans than ever. That’s why advertising professionals had to develop innovative strategies to pique consumers’ interest. 

Video ad length and placement are two factors that are continually evolving to meet the shifting expectations of today’s savvy consumers. Even when watching a single video, viewers can be exposed to multiple types of advertising. It’s for this reason that advertisers need to craft compelling messages and deploy them in ways that it is as enticing as possible. The ideal material for video commercials will keep changing based on who will see them and how much attention they will get.

 

Types of video marketing.

 

When it comes to commercial videos, there are various layouts. The following are the most popular types of marketing videos: 

Shoppable video ads.

 Shoppable video ads allow viewers to add items to their shopping carts directly. When people watch a commercial for an item, for instance, they can click a button to go to the product page and make a purchase. 

Companion ads.

Advertisements that play in tandem with video material are called “companion ads,” They can be anything from text to display banners to rich media to skins that cover up the entire screen. While watching a video, the spectator is subjected to them repeatedly. 

Linear video ads.

Advertising that plays before, during, and after a video’s content is called “linear video ads,” They often run for 15 to 30 seconds. The full-screen nature of this ad format is one of its distinguishing features, users may do things like sign up for a newsletter by clicking on the ad.

Overlay videos. 

Ads that appear on top of your current video are called overlay videos. When a user selects an ad, it automatically pauses the video and expands to fill the entire screen. Between 5 and 15 seconds will pass before the ad is shrunk or replaced by another. 

 

Why is video marketing the most beneficial?

 

Search engines favour videos. 

A survey conducted by HubSpot found that 65% of company leaders who saw a branded video visited the marketer’s website. Proof that attracting more viewers and keeping them there with high-quality video content works wonders for a business. 

 

Commercials filmed on video are proven to boost revenue. 

Amazon and eBay, two of the largest brands in online shopping, say that inserting a video advertisement in a product description can increase sales by as much as 35 percent.

Relatable videos spread like wildfire. 

People are more likely to share your video on social media if they find it fascinating or amusing, regardless of whether they buy the product. Boosting your SEO and the likelihood of attracting new buyers to your product listing are two additional benefits of this strategy. 

Mobile users extensively stream videos.

Facebook reports that daily smartphone video viewers outnumber desktop users by a factor of 1.5. A recent survey conducted by Statista found that 77 percent of respondents watched online videos on a mobile device or tablet. 

Be where your users are

From brands, users choose video content over emails, newsletters, social photos, social videos, blog posts, and downloadable information (like PDFs), according to data from HubSpot.

 

Why is it that video advertisements are doing so well now?

 


Video viewing habits have reached an all-time high currently. It’s no laughing matter that humans have a shorter attention span than goldfish. Research has shown that people nowadays are less concentrated than ever. 

Studies show that in just the last 15 years, people’s ability to focus has drastically declined. In the year 2000, attention time had dropped to 12 seconds. In 2022, we’ve  dramatically reduced to 8.25 seconds. Compared to the common goldfish, humans have a significantly reduced capacity for sustained attention. 

It has a more significant impact. 

In addition to being more efficient, marketing through micro-influencers and user-generated films costs less. Brands can identify their ideal consumers among the ranks of micro-influencers since their audiences are more selective. Content created by the users themselves is the most approachable and effective form of advertising. 

In addition to being cheaper, it’s also far less hassle.

With the rise of producers, especially micro-influencers, the once-expensive process of making videos is now more accessible and affordable than ever.

 

Here’s how to get the most out of your online video advertising:

 


While it’s true that optimising your video by including relevant titles, subtext, descriptions, and meta tags will aid search engine bots in efficiently crawling your video, there are other ways to do it as well.

Short is more when it comes to video. 

The most effective length for a video is under two minutes. Therefore, you must communicate your message as quickly as possible. In some cases, even a four-minute video will do the trick. However, if it goes on much longer, you risk losing a lot of viewers’ attention. 

Transcribe the audio into text.

Google bots will have a much easier time crawling your video material if you transcribe the audio into text. With this, your site will be more visible in a broader range of search results. 

Make some fantastic preview images.

By designing engaging thumbnails, you may attract the attention of searchers and boost your click-through rates. 

Put the narrative in the spotlight, not the pitch, in your video. 

Your video’s focus should be on the story, not selling your product. Always remember that the same criteria that govern marketing with written content also manage marketing with video content: provide your viewers something of value. 

Use the video’s ability to evoke emotion.

After your video, include a tracked URL with a strategic and pertinent call to action (ensure it fits into your overall story). 

Ensure that the first 10 seconds of your video are outstanding. 

Twenty-five percent of people who start watching a video will stop doing so within the first ten seconds. Start by piquing your audience’s interest with questions and teases followed by one clear USP & a CTA and you’re all set to make video marketing your lead generating magnet!.

 

Conclusion

 


Brands that haven’t yet optimised their video marketing strategy risk falling behind the curve in terms of content because video is here to stay. The good news is that making commercial videos is now simpler. You don’t have to worry about breaking the bank to make a branded video that sells well, because you can engage Intent Farm – Google Ads Agency that takes care of everything for you, stress-free and at a minimal cost.

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Hitesh Lalwani

Meet Hitesh, an IIT Bombay alumni and a digital marketing pioneer with over 10+ years of experience who is passionate about helping businesses grow with Digital Advertising & SEO. Driven by a customer-centric approach and a bias for action, he’s a specialist in scaling revenue and empowering organizations to thrive with his strategic approach.
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