“Local news in Mumbai, delivered to your doorstep. Find out what happened today.”
Doesn’t summarize the page:
“Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen.”
Too short:
“Mechanical pencil“
Google’s examples of better meta descriptions
Explains what the shop sells and details like opening hours and location:
“Get the best silk garments. Open Monday-Friday 8-5pm, located in the Fashion District.”
Use a snippet from the specific news article:
“Upsetting the population of Mumbai, the politician wins the election.”
Summarize the whole page:
“Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.”
Are specific and detailed:
“Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and School Bus Yellow. Order 50+ pencils, get free shipping.”
These are standard best practices that will ensure that your meta descriptions optimise the click through rates.
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