4 Examples Of How To Improve A Meta Description - From Google!  

Google advises avoiding the following four types of “bad” meta descriptions

List of keywords:

“Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”

Same description used for every news article:

“Local news in Mumbai, delivered to your doorstep. Find out what happened today.”

Doesn’t summarize the page:

“Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen.”

Too short:

“Mechanical pencil“

Google’s examples of better meta descriptions

Explains what the shop sells and details like opening hours and location:

“Get the best silk garments. Open Monday-Friday 8-5pm, located in the Fashion District.”

Use a snippet from the specific news article:

“Upsetting the population of Mumbai, the politician wins the election.”

Summarize the whole page:

“Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.”

Are specific and detailed:

“Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and School Bus Yellow. Order 50+ pencils, get free shipping.”

These are standard best practices that will ensure that your meta descriptions optimise the click through rates.

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