Google is a vast pool of web pages & works relentlessly to crawl onto every page to index it. An SEO-friendly website makes it easier for Google bots to crawl through it.

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Website architecture

1.

Analysing site architecture is vital for SEO because it fundamentally affects how search engines crawl your website and how users navigate it to convert.

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Optimising Robots.txt files

2.

Optimising the roboto.txt file allows you to direct the Google bot to crawl the most important and superior value pages on your site, thus making it spend the crawl budget acutely.

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XML Sitemap

3.

Manage the crawl budget by altering XML sitemap URLs only to SEO-relevant pages and invest time to reduce the number of low-quality pages on your website.

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URL Structure

4.

Implementing dynamic URLs properly can be a great booster to your SEO strategy. While to indicate static content on your website is advisable to use Static URLs.

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Navigation

5.

Your site's navigation menu is the first thing Google crawls on. Optimising the navigation menu with strategic links pointing to essential pages on your website helps the crawler quickly find important pages from an SEO stance.

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Content

6.

Quality content is the cornerstone of any effective SEO strategy, yet it would go unnoticed unless Google bots can find & crawl your website.Crafting keyword-rich articles that engage readers will help draw search engine attention.

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Title & meta description

7.

Title & meta descriptions are the first things to appear in search results. Using various keywords in your title and meta description can help Google crawl through your content and mark it as relevant.

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Image optimisation

8.

Optimising images for SEO brings many benefits, like additional ranking opportunities, better user experience, and faster page load speeds. Using alt texts to depict your images helps Google understand better.

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Core Web Vitals

9.

Google uses core web vitals to measure and enhance the overall user experience of your website. Core web vitals evaluate the performance of your website & rank the best ones on top.

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Broken links and server errors

10.

If the Google bots crawl onto 404 broken links & server error pages, they crawl nothing 'valuable' and waste the crawl budget. Therefore, fixing any broken links or server error pages is essential to make it more SEO-friendly.

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