Do Reciprocal Links Benefit or Hurt Your SEO?
An arrangement between two brands to swap links in order to increase SEO and site authority is known as reciprocal linking
The secret is to concentrate on less risky ideas and tactics if you want to increase your authority and ranks (and lower the chance of receiving penalties from search engines).
Focus on developing high-quality content that offers something of value to your readers and customers rather than on SERP rankings and the link profile of your website.
The overall experience of your readers on your website is improved when you link to reliable websites that are pertinent to your content.
If you're going to ask for reciprocation, make sure you're exchanging links with a high-authority website by looking at the site's SEO metrics.
A site penalty, a drop in rankings and authority, and increased SEO for direct competitors can all harm your SEO. As a result, link building can significantly improve your SEO if done correctly.
To know more about best practices in SEO