Google Ads revised its "unavailable video" advertiser policy

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The update gives advertisers a clearer understanding of the disapproval reason and how to rectify the issue quickly.

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What’s Not Allowed In Google Video Ads?

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The video status changed to “deleted” after submission.

Suppose a YouTube video was accidentally or intentionally erased. Because the original URL doesn't work anymore, Google won't let advertisers use that video in ads. Reupload any mistakenly deleted videos and connect the new URL to the unapproved video ad.

Video status changed to “private” after submission.

Google accepts unlisted but not "private" films in video advertising. Private videos are only viewable by invitees with a link. Due to YouTube advertisements' huge viewership, Google won't allow that video status.

Video marked live premiere.

This video type is publicly available, but Google Ads may not allow it due to its nature. Users may rewind but not fast-forward premiere videos. After the live premiere, the video becomes a regular upload on your YouTube channel. YouTube advertising allows regular uploads.

Videos marked sponsors or members only.

Like "private," this category signifies that the video should not be publicly accessed. YouTube ads must be publicly viewable. Google prohibits private and hyper-targeted videos in video advertisements.

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The latest policy update clarifies why a video may not be offered for advertising. The examples above can help marketers find video execution teams and resolve issues swiftly.

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