Here are Ways To Optimize Your Website For Google’s People Also Ask Section
Detailed keyword research for all category pages help you discover questions that rank in the PAA section.
Tip 1
Tools such as SEMrush help you discover questions for which your competitor's websites rank.
Tip 2
Articles addressing commonly asked questions relevant to the user query are ranked in the PAA section.
Tip 3
BERT algorithm helps Google better understand the context and match it with relevant search queries.
Tip 4
Optimise the meta descriptions, title tags, and internal links.
Tip 5
Direct users to a particular piece of information and positively affect SEO via Jump Links.
Tip 6
Incorporate the schema markup for FAQs to rank in the PAA section.
Tip 7
SEO of the future will be a lot about acing structured data on the SERP. Up to 40% traffic goes to structured data in certain SERPs.