New Features Of Performance Max Campaigns & Holiday Sales Promotion Tips From Google

You can predict how your campaign will perform and simulate what would happen if you change budget, ROAS, or CPA targets.

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Consider how campaign adjustments may affect conversion value.

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Performance Planner adjusts estimates for seasonal events so you can explore holiday options in the coming weeks.

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Ads can run at precise times with automated rules. Schedule asset groups, such holiday-themed assets for a sale

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Performance Max asset groups now allow 15 test headlines. Google can try more headlines to identify the best.

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Google is introducing Performance Max campaign explanations for product feed-based online sales.

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Performance Max campaigns for online sales may show product status and top sellers.

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Data segments as audience signals in Performance Max ads help Google locate more potential converters.

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Audience insights will soon include data segments. This lets you observe which customer lists convert better and learn from your data.

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When operating a long-term sale, consider seasonality modifications. Create targeted, budgeted efforts to boost product sales.

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Make sure you utilise these best practices & new features to optimise your Performance Max campaigns.

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