Just getting visitors to your website isn’t enough to convert those visitors. Getting them to take the desired action once they end up on your site is always the main aim.

Simply put Conversion rate optimization is the process of increasing the percentage of website visitors, social media followers, and other online marketing campaign participants who perform a certain action.

Why work on Conversion Rate Optimization (CRO)?

Increased User Engagement

Better ROI

Valuable User Insights

Enhanced Customer Trust


Conversions can be:

Making a purchase.

Filling out a form.

Signing up for a newsletter.

Adding a product to their shopping cart.

Clicking a link.

Downloading a piece of content.

Turning an occasional customer into a regular customer.

You can calculate the conversion rate percentage as: The number of conversions /  the total number of users or website visitors *  100.

A rough global average, anywhere from 1-4% is considered normal. However there is no universal figure that qualifies as a “good” conversion rate.

Audience Research Surveying and analysing customer behaviour to learn what users like, what they struggle with, and how they interact with your business.

Conversion Rate Optimisation Process:

Involves using insights for writing better online text, adding engaging calls-to-action, restructuring your site for better UX, or reducing sales funnel bottlenecks.


Most CRO modifications are not one and done. To determine which tweaks really matter, compare them to different components.

A/B Testing

Measure campaign success with Google Analytics. Track conversions with targets and compute your conversion rate by comparing traffic numbers.


Monitor your analytics to track the success (or failure) of your campaigns or webpages. Adjust to boost conversions.

Ongoing Adjustments

Design An aesthetically pleasing and easy-to-navigate design will improve usability and make it easier for users to convert.

Components of Successful CRO

Site Speed Ideally, your website should load in under three seconds on both desktop and mobile devices.

Components of Successful CRO

Copy It should be written in a way that communicate the value of your offer.

Components of Successful CRO

Call-To-Action Make it short, concise and in a way that appeal the users to take some sort of action on your site.

Components of Successful CRO

Navigation Your site’s structure should be built with the primary goal of making your website easy for users to navigate.

Components of Successful CRO

Contact forms The contact forms should be functional and easy to use.

Components of Successful CRO

It takes a lot of trial and error to figure out which strategies work the best for you. However, If you fine-tune your UX, implement A/B testing, improve your website copy, and experiment with CTAs, eventually, you’ll hit on the conversion formula you need.

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