Case Study
Kerrato
How We Orchestrated a Marketplace Growth Flywheel for Kerrato That 2x’d Flipkart Sales and Cut TACoS by 30%
Kerrato, a premium hair fibre and styling brand, had strong product-market fit but uneven marketplace traction. Despite powerful R&D-led differentiation and a presence across Amazon, Flipkart, and Myntra, growth was stalling due to inconsistent discoverability, scattered reviews, and inefficient ad spend
Key Business Challenge
Strategically, this was a category where credibility, rating density, and search positioning were make-or-break. The challenge wasn’t just performance - it was to architect a system that could win in an increasingly competitive category.
Campaign
eCommerce - Indiawide
Industry
Hair & Personal Care
Key Growth Levers
Amazon Growth | Marketplace Growth
Before Re-architecting, We Diagnosed
Where Marketplace Conversion Momentum Was Leaking
Competitor Spend Cannibalizing Visibility
Rival brands were aggressively bidding on Kerrato brand + related keywords, siphoning traffic during peak visibility hours.
No SKU Prioritization Logic
Effort and spend were spread thin across a broad SKU base. Hero SKUs lacked dedicated push or visibility loops.
Reviews and Ratings Split Across Variants
Key SKUs had fragmented review footprints, reducing trust triggers and CTR.
From Spray-and-Pray to
SKU-Stacked, Review-Rich, Profit-Aligned Flywheel
Listing Consolidation for Review Density
Merged fragmented variants to pool reviews and lift star-rating density—improving CTR and aiding flywheel triggers.
Flipkart-Specific Sequencing
Adapted titles and creatives for Flipkart’s algorithm (image-first, bundle-heavy), driving faster push for hero SKUs.
#ROI
Strategic Framework
We reimagined Kerrato’s marketplace growth across three parallel tracks: prioritization, consolidation, and profitability. The approach wasn’t just ad-led, it was ecosystem-led.
SKU Prioritization Framework
Benchmarked CTR, rating count, price point, and contribution margin to shortlist high-potential SKUs for core focus.
Competitor Targeting With Defensive Moats
Identified top overlapping queries with competitors; used ad copies and visual hooks to anchor brand superiority.
Across Amazon, Flipkart, and Myntra, our goal wasn’t to “scale listings”—but to compound winner SKUs into defensible, high-velocity listings. We engineered rating depth, creative clarity, and campaign logic to work as one flywheel. Performance wasn’t bought—it was built.
Over 6 Months,
Here Were Our Results
Our SKU prioritization framework flagged one specific hair fiber variant that was underleveraged – but had a 4.7 rating with <50 reviews. Post listing consolidation and push, it became Kerrato’s fastest-growing ASIN with 3x monthly velocity.
Our Learnings
We Don’t Just Sell More SKUs
We Build Profit-Stacked Flywheels That Compound Over Time