Case Study
Robocraze
How We Helped Robocraze Grow From ₹10L to ₹50L Monthly Revenue While Maintaining a 10+ ROAS in a High-SKU Electronics Category
Robocraze is India’s leading eCommerce platform for electronic components, sensors, and DIY robotics kits — catering to makers, engineers, and hardware startups. Despite strong demand and product-market fit, revenue was capped at ₹10–12L/month. Campaigns were bloated, CPCs were rising, and revenue wasn’t scaling profitably. What they needed wasn’t more ads — they needed structure, discipline, and profitability-first performance marketing.
Key Business Challenge
Scale paid revenue 5x without sacrificing margin — in a category where AOV varies, SKU count is massive, and the buyer journey is technical and non-linear.
Before Scaling, We Diagnosed
Why Campaign Spend Wasn’t Translating to Profitable Growth
No Campaign Prioritization
Budgets were spread across 100s of SKUs with no clear winners. As a result, winning SKUs weren’t being fed enough to dominate rankings or remarketing cycles.
Lack of Funnel Clarity
Cold and warm traffic were treated the same — wasting retargeting budgets and under-utilizing high-intent audiences.
Conversion Friction Post Click
PDPs lacked trust nudges like delivery SLAs, use-case clarity, or compatibility cross-sells — leading to high cart exits even after good clicks.
We Rebuilt the Media Architecture
Around RoAS and Revenue Velocity
Hero SKU Identification
Used historical sales data and margin maps to shortlist 20 hero SKUs across sensors, microcontrollers, and kits. 70% of spend was realigned toward these.
Bid Management + Budget Allocation Logic
Replaced flat campaign spends with RoAS-tiered bidding, SKU-level ACoS thresholds, and dynamic budget shifts based on profitability.
#ROI
Strategic Framework
We engineered a lean, conversion-focused performance strategy across four critical pillars.
Funnel-Segmented Campaigns
Structured separate ad tracks for new visitors, high-intent visitors, and cart abandoners — with different creative hooks and bidding strategies.
CRO-Driven Media Optimization
Worked closely with client team to align ad promise with post-click experience — clear CTAs, compatibility info, trust badges, and price assurance messaging.
We rebuilt Robocraze’s growth engine from “spend more, get more” → “spend right, grow predictably.” Campaigns were treated like investment portfolios — weighted toward RoAS winners. Remarketing wasn’t an afterthought; it was structured by funnel drop-off stage. Paid media wasn’t about reach — it was about precision-led profitability.
Over 12 Months,
Here Were Our Results
Robocraze grew from being the #8 player in the category in India to #3, based on D2C Revenue. All while being profitable.
We won 3 national marketing and business Awards for this case study.
Our Learnings
We Don't Just Run Campaigns
We Build Revenue Engines That Respect Profit Margins.
Retargeting needs to respect funnel depth — not all bouncebacks are equal.
80% of growth often comes from 20% of SKUs — but only if media is structured to support them.
The tightest growth loops come when paid media and PDP/CRO work hand-in-hand.
RoAS is not a goal — it’s a function of SKU margin, funnel design, and media logic.
For us, performance isn’t about pushing products — it’s about pulling profits, SKU by SKU.
