Case Study
Palladium
How We Removed Purchase Friction for Palladium — Driving 5x Revenue Growth With 36% Lower CAC
Palladium is a globally renowned footwear brand known for its premium boots and lifestyle sneakers — products with strong design appeal but a naturally considered purchase journey given their premium positioning.
The opportunity wasn’t simply to send more people to the website. Palladium needed to get more value from the demand it was already creating by improving how shoppers progressed from product discovery to consideration and ultimately purchase.
That meant looking beyond traffic and treating conversion efficiency as a growth lever.
Key Business Challenge
Build a performance engine that could convert more product interest into purchases — reducing acquisition costs while growing revenue without sacrificing advertising returns.
Before Re-architecting, We Diagnosed
Where Interest Wasn’t Becoming Revenue
Funnel Drop-Off
Unequal Buyer Intent
Uncaptured Consideration
From Buying More Traffic to
Making More of Existing Demand Convert
Intent-Led Segmentation
High-Intent Remarketing
#ROI
Creative-Led Testing
Product Feed Optimisation
Conversion-Led Bidding
We concentrated the growth strategy around progression through the purchase funnel — sharpening who we acquired, what products they discovered and how effectively high-intent shoppers were brought back to purchase.
Results Within 5 Months
Revenue outgrew acquisition costs. Palladium delivered 5x revenue growth while CAC fell 36% — making each incremental customer more, not less, efficient to acquire.
Our Learnings
We Don’t Just Acquire More Traffic
More traffic isn’t always the next growth lever. When consideration already exists, improving progression towards purchase can unlock significantly more revenue from existing demand.
Premium fashion requires intent differentiation. Product browsers, engaged shoppers and purchase-ready users shouldn’t receive the same media treatment.
Product feeds are part of performance strategy. Better catalogue-to-intent matching can influence which products consumers discover before they even reach the website.
Remarketing works hardest when built around behaviour rather than generic retargeting pools. The closer the signal is to purchase intent, the more valuable re-engagement becomes.
For us, profitable eCommerce growth isn’t always about creating more demand — sometimes the bigger unlock is converting substantially more of the demand you’ve already earned.