Case Study
Supersox
How We Engineered a Marketplace‑First Growth Engine for Supersox That Delivered 600% Sales Growth While Improving ROAS by 20%
Supersox is a design‑led socks brand competing in one of the most saturated categories on Indian marketplaces. With hundreds of near‑identical listings, aggressive discounting, and weak brand recall across socks and innerwear, scale usually comes at the cost of margin.
Supersox, however, had been innovating with designs and quality to make themselves stand apart.
Key Business Challenge
Despite a strong product catalogue and brand partnerships, Supersox faced a familiar ceiling: ads were driving volume, but not durable ranking; listings were converting, but not compounding; and scale risked eroding profitability.
Campaign
Marketplace Growth - India
Industry
Fashion
Key Growth Levers
Before Scaling We Conducted
Where Spend Was Growing, But the Flywheel Wasn’t
Listing CTR Was Uneven at Scale
Over 400 SKUs existed, but only a fraction were CTR‑optimized. Several high‑potential listings were being throttled by weak creatives and titles.
Generic Keywords Under‑leveraged
Spend was skewed towards branded terms, limiting rank gains on high‑SV generic sock keywords that actually drive discovery.
Quick Commerce Was Untapped
Zepto presence existed, but learnings from Amazon weren’t being translated into velocity on quick‑commerce platforms.
From Isolated Campaigns to
A Marketplace‑Wide PPC‑to‑Organic Growth Flywheel
PPC‑to‑Organic Sequencing
Used PPC to accelerate rank on mid‑funnel keywords, then deliberately pulled back once organic placement stabilized – compressing CAC.
CTR‑Led Listing Refresh at Scale
Refreshed creatives, titles, and bullets across 400+ SKUs using category‑specific CTR patterns to lift click share on high‑intent searches.
#ROI
Strategic Framework
We treated marketplaces not as channels, but as ranking ecosystems — where CTR, conversion, and velocity feed each other. Every intervention was designed to strengthen that loop.
Day‑Parting Experiments
Identified time windows with higher conversion probability and re‑allocated budgets to maximize efficiency during peak purchase hours.
Marketplace → Quick Commerce Translation
Replicated winning Amazon creatives and SKU learnings on Zepto to drive faster adoption and velocity on quick‑commerce surfaces.
We didn’t chase every SKU or every keyword. We engineered momentum. High‑CTR listings unlocked visibility. Visibility unlocked rank. Rank reduced CAC. Lower CAC allowed reinvestment - creating a self‑reinforcing flywheel across marketplaces and quick commerce.
Here Are Our Results
Several Supersox listings entered bestseller positions without discount‑led spikes – proving that in fashion marketplaces, CTR‑driven trust and ranking velocity can outperform price wars.
Our Learnings
We Don’t Just Buy Traffic
We Engineer Ranking-Led Revenue Systems
Quick commerce scales faster when it inherits proven marketplace signals instead of starting from scratch.
Marketplace growth compounds only when CTR, rank, and margin are designed together - not optimized in isolation.
Generic keywords are expensive only when pushed blindly; paired with the right SKUs, they become growth accelerators.
PPC is most powerful when used as a force multiplier, not a permanent crutch.
For us, marketplace growth isn’t about more ads — it’s about building flywheels that make every future sale cheaper than the last.