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Scale Up Admissions with Intent Farm

A Leading Education Marketing Agency!

Trusted by Leading Education Brands

Who We Work Best With

EdTech Platforms

From B2C upskilling platforms to enterprise EdTechs, we’ve scaled brands across India, SEA, and the US. Whether it’s lead gen, app installs, or course enrollments — our full-funnel strategies are engineered for ROI.

Colleges & Schools

From admissions to brand building — we help colleges, schools, and vocational institutes attract the right students with high-converting media, creative, and CRM-led follow-ups. Both online and offline campuses covered.

Study Abroad Programs

Whether you’re an Indian brand targeting global learners or an international program looking to break into India — we’ve done it. We specialize in high-intent, low-CAC strategies across channels that matter to students.

International Universities

We partner with global universities to build awareness, drive applications, and fill classrooms from India and Southeast Asia. Think market entry + performance marketing + deep local audience insights — bundled in one.

K-12 & Early Learning Brands

We turn early learning products and programs into parent-loved brands. With UGC-led videos, benefit-first messaging, and thumb-stopping creative — we help you win the first 10 seconds, every time.
Lets Grow!

Maximize enrollments. Minimize CAC.
From awareness to admission — we build journeys that convert.

Annual Media Spends
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Strong Team
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Clicks Delivered
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Thriving Since
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Full Funnel Education Marketing Agency

Performance Marketing

From Meta and Google to LinkedIn, Quora, and even X — we engineer performance across channels that matter to students, parents, and professionals. Expect media plans optimized for CAC, not just CPL.

Creative Strategy & Production

In education, messaging matters most. We design ads that inspire, and convert — whether it’s a thumb-stopping testimonial or a carousel that maps a student’s journey. Regional language, UGC, motion, or banners — all under one roof.

Landing Pages & CRO
Your ads are only as good as your landing experience. We build pages tailored to your TG — students vs parents vs working professionals — and run CRO experiments that lift conversion rates week over week.
Lead Funnels & Automation
We don’t stop at lead generation. WhatsApp drip journeys, email workflows, call-center feedback loops — we stitch your CRM into the campaign fabric, ensuring that leads convert, not just accumulate.
Influencer & UGC Campaigns
Students trust stories, not slogans. From credible creators to ex-learners to domain experts — we build influencer campaigns that educate and convince, not just entertain. All tracked, all optimized.
Analytics & Attribution
We bring transparency to every stage — CPL, CAC, engagement by persona, cohort behavior, and funnel leaks. No fluff. Just dashboards that drive decisions.

Why Education Needs a Specialist Marketing Approach

Sell Everywhere, Seamlessly

You’re not just targeting a user — you’re targeting parents, students, working pros, counselors. We segment and personalize across the funnel.

Lead Gen ≠ Enrollments

CPL is only half the battle. We help improve call connect %, counseling conversions, and real CACs.

Courses are High-Ticket Products

Which means performance needs to be surgical. We optimize creative, audience, and placement — weekly.

Long, Multi-Touch Funnels

Discovery → Consideration → Info Session → Follow-up → Enrollment. We build and optimize every stage.

Content Builds Trust

We power narratives — expert-led webinars, student stories, ROI of education — all turned into high-performing campaigns.

Hitesh Lalwani

CEO, Intent Farm
Ex- UpGrad, P&G
IIT Bombay Alum 07-12′

Linkedin

Intent Farm is the culmination of years of dedicated experimentation to unlock what truly drives digital success. Whether it be ads driven or organic growth, we take a very user-centric approach which helps us win much more often.

What Sets Us Apart

The Difference between Intent Farm & Most Performance Agencies

Hitesh Lalwani

CEO, Intent Farm
Ex- UpGrad, P&G
IIT Bombay Alum 07-12′

Intent Farm is the culmination of years of dedicated experimentation to unlock what truly drives digital success. Whether it be ads driven or organic growth, we take a very user-centric approach which helps us win much more often.

Linkedin

What Sets Us Apart

The Difference between Intent Farm & Most Performance Agencies

Hear it First-Hand

We’ve been working with Intent Farm, since we launched and the team has helped us crack open markets like US, UK, MEA, SEA, LATAM and ofcourse India. Great depth of research and insights. Sharp execution and always willing to solve problems together.

We have had a fantastic experience working with Intent Farm and would highly recommend them for their expertise with Education brands.

Tarun Gangwar
Business Head

Creative Strategy That Speaks Education

FAQ's

Yes – our team specializes in the education sector and understands its unique challenges . We’ve successfully run campaigns for EdTech platforms, coaching institutes, and universities, so we bring proven strategies and deep insight into reaching students.
We set clear goals (e.g. lead volume or enrollment cost) from day one and track every campaign against those targets . Our past clients have seen significant growth – and while no agency can guarantee a number, we continuously optimize to deliver the strongest ROI possible, using transparent metrics to prove what’s working.
We handle the entire digital funnel execution – from managing paid ad campaigns and generating creative content, to optimizing landing pages and nurturing leads. In short, we cover all the performance marketing pieces needed to convert prospects into students (so you won’t be left scrambling for extra resources) .
We focus on what we do best – performance marketing, creative production, and funnel optimization. We don’t provide long-term SEO or traditional brand strategy in-house , and we’re upfront about that. This means you get experts working on high-impact areas (ads, content, conversion) without any surprises about scope or needing to fill gaps later.
We move fast on onboarding and can launch initial campaigns within a few weeks. That said, meaningful results build over a reasonable timeframe – a good marketing strategy takes some time to ramp up (often a couple of months for significant gains) . We’ll provide a clear timeline for deliverables and keep you updated at every milestone, so you know what to expect when.
Transparency is key. You’ll receive regular performance reports (typically weekly dashboards and in-depth monthly summaries) showing all key metrics . We’ll also schedule review calls to discuss results and insights. In short, you’ll always know how campaigns are doing and what we’re doing to improve them – no guesswork needed.
Along with doing great work (which many agencies claim), we pride ourselves on being a true end-to-end partner . Unlike generic agencies, we’re accountable for the whole process – from strategy through creative to conversion – all tailored to education. We use robust processes to run campaigns seamlessly and flexibly, so you get better results without the usual headaches .
Our pricing is transparent and results-focused. We charge a clear management fee that’s separate from your ad spend, so you always see exactly where your money goes . No hidden costs – and by structuring fees this way, we ensure our efforts pay for themselves through improved performance. You can confidently track ROI and know that we’re optimizing every rupee of your budget.
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