Your Guide To Ultimate SERP Domination: Beyond SEO Basics

After ranking on the first page of Google, you might think, “My job is done here!”

But what if we tell you that you’re missing out on many opportunities?

Confused?

SERP Domination refers to going beyond ranking your website in the SERPs. It expands to your brand being mentioned on as many pages in the top 10 search results.

How is this possible? What benefits does SERP Domination bring to your brand? Let’s have a look.

Why is SERP Domination important?

Take a look at this search for “electric toothbrush” on Google.

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Most of these results talk about Oral-B. While its website ranks for the keyword “electric toothbrush,” the brand has done a great job of making the brand visible in the other links as well.

How does this help?

When a user is searching for an electric toothbrush to buy, they might come across Oral-B’s website. But will that be enough to influence their purchasing decision? Probably not!

But what if Oral-B is mentioned on most of the links on the first SERP of Google? Now, it becomes hard for the user to ignore this brand, and they’ll probably go on to the next stage of reading the reviews or understanding its operation.

This is similar to when many of your friends recommend a product to you, and you get inclined to know more about it.

How can you get multiple slots on Page 1 of the SERPs?

Now that we know how important it is to be mentioned on many pages of the first SERP, here are four ways you can do the same.

1. Through natural listingsLook at the first two results for the search term “marketing guide” on Google.
   
   Both these results cover two different article topics from HubSpot. When a person sees HubSpot ranking for two results related to marketing, they might think to themselves, “Wow! HubSpot must be great when it comes to the niche of marketing.”Apart from more website visitors, this natural SERP domination validates your expertise and makes your brand more credible. How can you implement this? Create the best content for the keywords you’re targeting and build authority by getting backlinks for that content to rank organically multiple times on the SERP. Then use SEO Copilot to rank your pages faster.
2. Through listiclesMany SaaS brands and others have used listicles to their advantage when it comes to ranking for a particular keyword. Let’s take an example to understand this better.
   Suppose a person is searching for a project management tool, and they type in the keyword “best project management tools.”
   The first result is an article by ClickUp (a project management tool). They won half the game when their article ranked first for this particular keyword.
   Add to that the fact that from the other nine listicles on the first page of Google, ClickUp is a part of 7 of them. This results in more visibility and, in turn, more credibility for the brand.
   How can you implement this? Look for the top-ranking listicles in your niche. Work with those websites. You can either collaborate with them or pay a certain fee to get your brand on that list.
3. Through third-party review sites or forumsWhether you’re in the beauty domain or the SaaS domain, there are many third-party review sites that you can capitalize on for SERP domination.
   For example, when someone searches for the best email marketing software, review forums such as G2 and Capterra appear on the first page.
   Similarly, there are many social platforms like Reddit and Quora where people may ask questions related to your niche, and these questions may end up appearing on the first search page.For example, here’s how a Quora thread appears on the first SERP for a cosmetic question. Cosmetic brands can make themselves visible by answering and making their content genuine and engagement-worthy.How can you implement this? Make yourself accessible and popular on famous review platforms. Also, search for niche-relevant keywords where Quora/Reddit threads appear and create engaging answers for the same.
4. Through marketplacesIf you’re in the product domain, this is an important avenue to get your brand showcased multiple times on a SERP.
   For example, when someone searches for a makeup product, the first three results are popular marketplaces like Amazon, Nykaa, and Flipkart.
   If you look closely, some of these marketplaces also list the names of makeup brands in the metadata.
   How can you implement this? You can work to optimize your product pages on these marketplaces so they appear at the top. This might help you appear in the metadata when someone searches to buy your product category.
5. Through social profilesYour website isn’t the only place that can give you the visibility you require. Your social media pages can help you take multiple spots in the SERP as well.
   This is specifically useful for search terms that revolve around your brand name.
   For example, when someone types in Ahrefs, most of the results are of Ahref’s profiles on different platforms like Twitter, Facebook, LinkedIn, and YouTube.

How can you implement this? To bolster your online visibility, concentrate on refining your social media strategy. Ensure your profiles are optimized to appear on the first page for branded searches, connecting with your audience and fostering a positive online identity.

If you’re seeking personalized support, consider our team, acknowledged as the best SEO company in India, to infuse a human touch into your online presence and elevate your brand in search results.

SERP Domination will be more critical than ever, with competition entering every business niche. With these four strategies, you can increase the visibility and credibility of your business and thus impact bottom-line metrics that matter.

If you wish to dominate SERP with your content marketing efforts, reach out to our experts at Intent Farm.