Case Study
Peach
How We Helped Peach Launch a Sustainable Fashion Brand with a ROAS-Positive Funnel in a Saturated D2C Market
Peach entered the Indian fashion landscape with a mission to offer sustainable, stylish, and affordable clothing. Their commitment to eco-friendly practices included using natural materials, responsible manufacturing, and carbon-neutral deliveries. However, launching a new brand in an overcrowded market posed significant challenges.
Key Business Challenge
Build a performance marketing engine that could deliver profitable customer acquisition from day one, without relying on heavy discounts or influencer hype.
Before Launching Paid Campaigns, We Diagnosed
Where the Funnel Could Break
Undefined Brand Positioning
Without a clear message, Peach risked blending into the sea of sustainable fashion brands.
Lack of Social Proof
As a new entrant, Peach lacked customer reviews and testimonials, which are crucial for building trust.
Unoptimized Website Experience
The initial website lacked elements that facilitate smooth user navigation and conversion.
From Concept to Conversion
We Engineered a Performance Funnel That Aligned Brand Ethos with User Intent
Brand Messaging Refinement
Collaborated with Peach to articulate a clear, compelling brand story that resonated with eco-conscious consumers.
Website Optimization for Conversion
Enhanced the website’s user experience by streamlining navigation, improving load times, and highlighting key product benefits.
#ROI
Strategic Framework
Our strategy focused on clarifying Peach’s unique value proposition and ensuring that every touchpoint reinforced this message.
Audience Segmentation and Targeting
Identified and targeted specific customer segments most likely to value sustainable fashion, optimizing ad spend efficiency.
Leveraging User-Generated Content
Encouraged early customers to share their experiences, building social proof and fostering community engagement.
We shifted Peach’s marketing approach from generic sustainable fashion messaging to a focused narrative that emphasized their unique offerings. By aligning the brand’s story with the values of targeted consumer segments, we created a cohesive and compelling customer journey from ad impression to purchase.
Within 90 Days of Launch
Here Were Our Results
By integrating user-generated content into marketing efforts, Peach not only enhanced credibility but also fostered a community around the brand.
This approach led to increased engagement rates and repeat purchases, indicating strong brand loyalty.
Our Learnings
Building a Sustainable Fashion Brand
Requires More Than Just Eco-Friendly Products.
Targeted marketing efforts yield better ROI than broad, generic campaigns.
Clear and consistent brand messaging is crucial for differentiation in a crowded market.
A seamless and user-friendly website experience significantly boosts conversion rates.
Leveraging authentic customer experiences builds trust and fosters community engagement.
For us, performance marketing in sustainable fashion isn’t just about driving sales — it’s about crafting a brand narrative that resonates and builds lasting customer relationships.